3 Feb 2008 18:30:21 PM
(Artist’s rendering of what the YAMMA pit will look like.)
Bob Meyrowitz is the former CEO of eYada.com and Semaphore Entertainment Group (SEG), the company that launched and ran the UFC until 2001. Many blame Meyrowitz for the near-demise of the UFC before Dana White and the Fertittas took over and built the organization to its current level of success. It was recently announced that Meyrowitz has started up a new MMA organization, YAMMA Pit Fighting. When we got word that Meyrowitz was once again throwing his hat into the MMA ring, we had to know more and gave him a call. Although there’s a lot he’s still not leaking to anyone, we got him to open up about what YAMMA’s mysterious new surface is not, and some of his plans for the new fight club.
CagePotato: What made you want to jump back into the MMA business after your troubles with the UFC?
Bob Meyrowitz: I’d been out of the business for about five or six years, but I had this thought for a new surface — which I don’t want to overplay — but it was about getting people excited and talking about it. Really the surface is what started everything.
What can you tell us about this mysterious surface?
(laughs) Trust me on this, it’s not that mysterious. I’ve read some of the blogs. There are no hydraulics or sharks involved.
Do you feel your PPV and publicity contacts give you a head start in getting YAMMA off the ground?
Well, I think my pay-per-view knowledge is certainly going to be helpful. But I really look at my [MMA] knowledge…my overall knowledge of how you promote, how you entertain, how you make a star.
Given the choice, would you sign a fighter with a lot of hype behind them, like Brock Lesnar or Kimbo Slice, or a proven fighter who may not have much of a TV personality?
What I have always looked for is the best possible athlete. They take care of themselves. Is Brock Lesnar the best possible athlete? I really don’t know.