(Jon…erg…just hear me out…*duff*…if we make it to round 2 *duff**duff*…I promise you no less than 20 thousand more buys. Jon?) 

At first glance, the pay-per-view numbers that just came in for UFC 159 don’t seem all that terrible. Truth be told, it would be near impossible to declare the event’s 550,000 estimated buys anything less than a success. However, when you realize that the sole reason the fight was booked in the first place was to cash in on the Chael Sonnen circus act, that 500k kind of pales in comparison to the 925,000 UFC 148 pulled in. In fact, it’s pretty much in line with the average Jon Jones-headlined pay-per-view, save his 700k-earning fight with Rashad Evans at UFC 145. MMAFighting’s Dave Meltzer reports:

Preliminary estimates for UFC 159, headlined by Jon Jones’ successful light heavyweight title defense against Chael Sonnen, indicate pay-per-view buys coming in between 520,000 and 550,000.

There was hope for bigger numbers in the days after the fight, due to the strong ratings of UFC 159 shoulder programming. The weigh-ins were the second-highest rated since Fuel began airing. The event also drew the highest ratings for post-fight coverage of a pay-per-view on Fuel. Prelim match ratings on FX were 32 percent above average.

The number would be the company’s second largest of 2013, trailing UFC 158, with Georges St-Pierre vs. Nick Diaz, but ahead of the now No. 3 event of the year, UFC 157, headlined by Ronda Rousey vs. Liz Carmouche.

So yeah, the event was a success by most standards, yet it only managed to pull in 70,000 more buys that Jones’ UFC 140 title defense against Lyoto Machida, who Jones once begrudgingly referred to as “my lowest pay-per-view draw of the year.” For some reason, this image seems to sum things up nicely.

(GSP’s ground-and-pound = anti-bullshit-kryptonite. / Photo via Eric Bolte, USA TODAY Sports)

Predictable or not, UFC fans are still happy to open their wallets for the privilege of watching Georges St. Pierre thoroughly dominate his opponents for 25 minutes. According to a new report by Dave Meltzer, UFC 158 is expected to be one of the greatest pay-per-view showings of GSP’s career, with over 800,000 buys estimated. That figure would make UFC 158 the most-bought UFC event since last July’s UFC 148: Silva vs. Sonnen II card (925,000 buys), and could put it slightly higher than 2011′s most-popular show — UFC 129 (“around 800,000 buys“), which was also headlined by Georges St. Pierre.

You can give some credit for Nick Diaz for hyping the fight in his own unique way, but St. Pierre remains the UFC’s most reliable PPV draw in the post-Lesnar era. Getting GSP to fight as often as possible would help turn the UFC’s downward-trending PPV momentum in a positive direction. Unfortunately, it doesn’t look like that will happen. According to St. Pierre’s trainer Firas Zahabi, GSP suffered an achilles injury before the fight, and will take some time off to rehab it; Zahabi said he didn’t want his star pupil to return to action for at least six months, though St. Pierre could return before then.

“He wants to take a couple of months off because his two fights were very close to each other and he wants to enjoy the summer,” Zahabi told TVA Sports. “We haven’t talked to the UFC yet, so we don’t know what their plans are for Georges yet.”

Get comfortable, Johny. You’re about to have some free time on your hands.

(“We will open the bidding for a UFC 149 pay-per-view purchase at $49.95. Do I hear $49.95? What if I said I’d thrown in this *authentic* jersey, completely free of charge? $49.95…anyone? OK, how about ten bucks?”) 

By Oliver Chan

Recently, after reading 12OzCurl’s article (well, just the opening paragraph) I came to a realization that the only reason why I’m here is because I’m Asian and Benny figures that must mean I’m good with numbers. So break out your abacuses…this shit is about to get real.

Today’s class? Variable pricing and whether or not this system should be adopted by the UFC in regards to the pricing of pay-per-view events. I’ll wait for everyone to decide whether or not to skip this article and go straight to the “Hot Potato” links.

Still with me? Probably not. But anyways, here we go.

For those that don’t know, Variable Pricing (or Dynamic Pricing as it is called) has been the main pricing strategies for airlines and hotels on how they price their own inventory.  Recently, the San Francisco Giants adopted this form of pricing in order to better optimize ticket sales for their events. The strategy is similar to that used by the hotel and airline industry where prices go up and down depending on current market conditions and historical trends. Did it work? Hell yeah it did. By using sell-out history from past games based on opponents, starting pitchers, weather, day of the week, evening versus afternoon, and of course, current supply, the Giants were able to significantly increase their ticket sales revenue to such a degree that other franchises are looking to adopt similar methods to pricing their games.

(And the song Ronda chose to accompany this momentous occasion with? Oh, you best believe it was some Geto Boys. Photo courtesy of Getty Images.) 

Of all the controversy that was brought to light in the weeks following the announcement of UFC 157 (WOMEN HEADLINERS?!, Dan Henderson playing second fiddle to WOMEN HEADLINERS?!, etc.), one issue that seemed to cling around more than most was that of pay-per-view buys. Specifically, how the UFC honestly expected a card featuring WOMEN HEADLINERS to draw diddly squat for viewers in the male-dominated sport of MMA. Because if we wanted to see two broads fight over a leather and gold belt, we’d go to Macy’s on Black Friday, amiright?

Well, we hate to spoil the misogynist fantasy, but it looks like WMMA (or at least Ronda Rousey) could turn out to be a huge draw for the UFC. The Wrestling Observer’s Dave Meltzer spoke earlier today about the preliminary PPV estimates for UFC 157 and suffice it to say, they are a lot better than many of us would have predicted:

Over 400,000….they’re absolutely thrilled. The show, it was…they had predicted 250. Budgeted 250, I shouldn’t say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time…They’re expecting big replay buys. Big replay buys means 25,000-30,000 more than they have right now. It could do mid fours, maybe more, but that’s a nice number to say.

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(Video via YouTube.com/KarynBryant. Skip to 17:35 for the money quote.)

Following his loss to Glover Teixeira at UFC on FOX 6 — allegedly his final performance in the Octagon — Quinton Jackson sat down with his old friend Karyn Bryant for a sprawling 44-minute interview about his relationship with the UFC and what he has planned for the future. The interview has become newsworthy for a couple reasons. For one, Jackson offers to drag his balls across Bryant’s face. It is what it is, I guess. No amount of bad publicity is going to stop Jackson from being weird with female reporters, and that’s not going to change no matter what he decides to do with the rest of his life.

The other interesting moment comes when Jackson starts opening up (or “complaining,” if you’re one of his haters) about the way the UFC reports its pay-per-view numbers to fighters. Many of the UFC’s marquee athletes earn a cut of PPV sales for the events they compete on, which makes it very important for those fighters to get an accurate assessment of what those numbers are. Unfortunately, the figures aren’t made public, so the fighters have to take their employer’s word for it — never an ideal situation when money is on the line. Here’s what ‘Page had to say (via MMMania):

(Being the ‘King of PPV’ has its perks. Photo via CombatLifestyle)

It is no wonder Dana White called Georges St. Pierre the “King of Pay Per View” (PPV) on a conference call tuesday. UFC 154, which featured the return of the welterweight champion, succesfully defending his title against interim champ Carlos Condit, did anywhere between 680,000 to 700,000 buys, according to Dave Meltzer.

Meltzer has used industry sources to report PPV buy estimates reliably and accurately for years. In his latest column for MMA Fighting, Meltzer says that the St. Pierre vs. Condit event was the third-highest performing PPV for the organization this year, behind only UFC 148 which featured Anderson Silva vs. Chael Sonnen II, and UFC 145 which was headlined by Jon Jones vs. Rashad Evans.

Both UFC 148 and 145 were centered on intense and well-publicized rivalries. UFC 154′s success can likely be attributed more singularly to the personal popularity of the returning Georges St. Pierre. As Meltzer explains:

(We’re sorry, Stephan, but unless those things are actual guns, you’re getting your ass kicked tonight.) 

In the days leading up to UFC 153, many of you (and by you, we mean the entire MMA Interwebz) had some less than favorable things to say about the pairing of Stephan Bonnar and Anderson Silva. As if the bookies hadn’t told us all we needed to know, the general consensus among fans seemed to be the evening’s main event was a “travesty, a sham, and a mockery” that “blasphemed the great sport of MMA” and was a “completely meaningless squash match” whose “insulting pairing” would be reflected in “the abysmal pay-per-view numbers it receives.” And those were the favorable comments.

But for every fifteen of you complaining, there were apparently five or more of you who were forced to stifle your true excitement over this matchup like a pedo at a tee-ball game, because if the early numbers are any indication, squash matches featuring unstoppable killing machines are the new superfights. According to several reports, the pay-per-view numbers for UFC 153 are in the range of 340,00 to 410,000 buys. These numbers not only exceeded expectation, but are not that far below September’s squash match of the month featuring Jon Jones and Vitor Belfort, which managed to clear over 450,000 buys despite having those little guys that no one cares about fighting in the night’s co-main event.

(Have an AMP energy drink, Urijah. You’ve earned it. / Photo courtesy of MMAFighting.)

According to new reports on Heavy and f4wonline, early estimates indicate that Saturday’s "Aldo vs. Faber" event generated between 150,000 and 200,000 buys. In other words (assuming the estimates are accurate), the WEC’s first attempt at pay-per-view was a smashing success. A couple points to put those numbers in perspective:

— 150k-200k is not too far off from the 240,000 buys that UFC 110 pulled in, with its roster full of MMA stars.
— Affliction did no more than 100,000 buys with its first event.

As a starting point for WEC-product on pay-per-view, it’s very encouraging, and proves that Zuffa knows how to promote and package their fights. Now that fans know the WEC is worth their money, Zuffa is in an even better position for the next time they want to charge us. Of course, the lineup has to be just as compelling as "Aldo vs. Faber"’s. At this point, what could the WEC offer to make you shell out another $45? Urijah Faber vs. Miguel Torres as a co-headliner seems like a no-brainer to me…

Related:
– Urijah Faber’s leg is still nasty-looking.
– Ratings for the "Aldo vs. Faber" prelims broadcast on Spike shot up during the Garcia vs. Jung fight.