2 Oct 2014 13:31:42 PM
Let’s be honest, UFC 177 was all but doomed to be a pay-per-view failure before it even got out of the gate. The only fight with even a trace of heat on it was the main event, an all-too-soon rematch between Renan Barao and TJ Dillashaw, which lost one of its players the day before the event was scheduled to take place. Toss in the fact that the card was reduced to just 8 fights after Henry Cejudo went and Henry Cejuodo’d and you’ve got yourselves the makings of a real stinkeroo right there.
And while it’s true that UFC 177′s PPV figures are supremely underwhelming – MMAFighting’s Dave Meltzer pinpoints the number around 125,000 buys — the card really performed better than it had any right to. Despite losing its main event at the last minute, UFC 177 still outperformed UFC 174, which final estimations pinned between 95,000 to 115,000 buys. In any case, UFC 177 marks just the third time in the modern era that a UFC pay-per-view has scored below 200,000 buys, along with 174 and UFC 163: Aldo vs. Korean Zombie, which netted just 180,000 buys.
The concerning issue here is that the amount of exposure given to the lighter weight classes through FOX events has had little impact on the pay-per-view numbers generated by its most reliable stars — specifically, Demetrious Johnson, who has headlined three UFC on FOX events but has yet to see any increase in his PPV sales despite his success. As Meltzer explained…Read More DIGG THIS