seth rogen james franco the interview
Six Other Seth Rogen/James Franco Films That Should’ve Been Canceled

Tag: pay-per-view buys

UFC 177′s PPV Numbers Confirm That Nobody Cares About Little Bantamweights, Either


(“I’m not mad at you, TJ, I’m just disappointed.”)

Let’s be honest, UFC 177 was all but doomed to be a pay-per-view failure before it even got out of the gate. The only fight with even a trace of heat on it was the main event, an all-too-soon rematch between Renan Barao and TJ Dillashaw, which lost one of its players the day before the event was scheduled to take place. Toss in the fact that the card was reduced to just 8 fights after Henry Cejudo went and Henry Cejuodo’d and you’ve got yourselves the makings of a real stinkeroo right there.

And while it’s true that UFC 177′s PPV figures are supremely underwhelming – MMAFighting’s Dave Meltzer pinpoints the number around 125,000 buys — the card really performed better than it had any right to. Despite losing its main event at the last minute, UFC 177 still outperformed UFC 174, which final estimations pinned between 95,000 to 115,000 buys. In any case, UFC 177 marks just the third time in the modern era that a UFC pay-per-view has scored below 200,000 buys, along with 174 and UFC 163: Aldo vs. Korean Zombie, which netted just 180,000 buys.

The concerning issue here is that the amount of exposure given to the lighter weight classes through FOX events has had little impact on the pay-per-view numbers generated by its most reliable stars — specifically, Demetrious Johnson, who has headlined three UFC on FOX events but has yet to see any increase in his PPV sales despite his success. As Meltzer explained…

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Update: Bellator 120 Pulled Over 100,000 Pay-Per-View Buys [WHAAAAAT?]


(Looks like Bjorn is dick-ridin’ all the way to the bank. / Photo via TheExaminer)

Earlier this week, initial estimates pegged Bellator 120: Rampage vs. King Mo as earning 65,000 pay-per-view buys — a number that exceeded the basement-level expectations of most observers. But it turns out that Bellator 120 wasn’t just a moral victory. As first reported by Sherdog (and later confirmed by MMAFighting), Bellator’s inaugural pay-per-view card did over 100,000 buys, making it an unqualified success

Sherdog’s report was based on an anonymous source “speaking on the condition of anonymity because they were not authorized to release buy-rate data.” The source explained that the buyrate information will be readily available in Viacom’s SEC filings later this year.

In a statement released to MMAFighting, Bellator CEO Bjorn Rebney played it cool: “I won’t be discussing specific PPV buy rates, but what I can say is that with one of our main events falling out just seven days before our first PPV, a six figure plus buy rate is a good starting point. But, it’s just that, a starting point. My focus is to continue working with our partners at Spike to create the type of big event experience that we created on the 17th.”

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‘Bellator 120: Rampage vs. King Mo’ PPV Did an Estimated 65,000 Buys


(Image via Spike)

According to a new figure being floated by Dave Meltzer, Bellator’s “Rampage vs. King Mo” event on May 17th did an estimated 65,000 pay-per-view buys.

In a way, that’s a success — despite losing its main event a week out from the show, Bellator 120 cleared the somewhat arbitrary 50k buys figure that was being touted as its break-even mark. It’s not a great number, but it certainly could have been worse. (See: Bodog, Fedor vs. Lindland, 13,000 buys.)

On the other hand, 65,000 buys is still less than half of what the UFC produces on its worst day. The question is, will MMA fans who stayed away from Bellator 120 be swayed into buying future Bellator PPV cards now that we know how bizarrely entertaining they can get? If you’re not psyched about the promotion’s upcoming Super Hulk Tournament, you’re just not a real fan.

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The Pay-Per-View Buyrate Estimates for UFC 169 and UFC 170 Are Not Awesome


(Ronda Rousey might actually be the biggest star the UFC has. Unfortunately, that’s not saying much. / Photo via Getty)

According to Dave Meltzer’s latest pay-per-view buyrate column on MMAFighting.com, the first two UFC PPV events of 2014 didn’t exactly blow the doors down.

Let’s start with UFC 169: Barao vs. Faber 2 on February 1st, which featured two championship fights (including a featherweight title bout between Jose Aldo and Ricardo Lamas in the co-main event), and a solid heavyweight feature between Alistair Overeem and Frank Mir. That show took in just 230,000 buys, by Meltzer’s estimates — the lowest total for a UFC PPV since last summer, when UFC 161 and UFC 163 completely crapped the bed. It’s worth noting that the first time Urijah Faber and Renan Barao headlined a pay-per-view (UFC 149), it pulled in a nearly identical number. Maybe the California Kid isn’t quite the superstar we’ve made him out to be.

Holding an event on a weekend when so much attention was focused on the Super Bowl gives the UFC a convenient excuse as to why UFC 169 may have underperformed. But it still doesn’t bode well for the promotion’s ability to sell pay-per-views for events headlined by male fighters under 155 pounds. UFC 169 featured Renan Barao, Urijah Faber, Jose Aldo — the only absent sub-155 star was Dominick Cruz — and they still barely cleared the UFC Mendoza Line of 200k buys.

The good news (or bad news, depending on how you look at it) is that Ronda Rousey is a bigger draw completely on her own than Barao, Faber, and, Aldo put together…

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Friday Link Dump: Update on Donald Cerrone’s ‘Boat Rage’, Palhares Gets First Welterweight Opponent, 35 Fun Facts About Kobe Bryant + More


(New “Possibilities” commercial from Nike. Jon Jones shows up at 0:43)

UFC: Donald Cerrone Cooperating With Authorities on Alleged Boating Incident (MMAJunkie)

Bjorn Rebney: ‘Tito Ortiz and Rampage Are 2 of the 4 Faces on MMA Mt. Rushmore’ (BleacherReport)

Frighteningly Unsafe Underground Combat League Still Plugging Along (BloodyElbow)

Rousimar Palhares Cuts to Welterweight, Meets Mike Pierce at UFC Fight Night 29 (Sherdog)

Ratings Report: UFC 163 and UFC 161′s Low PPV Numbers Are Just Latest Indicator of Trend (MMAFighting)

*swoon* (Facebook.com/CagePotato)

Free Fight: Martin Kampmann vs. Jake Ellenberger (YouTube.com/UFC)

The Bella Twins Are Total Divas (MadeMan)

35 Things You Didn’t Know About Kobe Bryant (Complex)

Bob Harper: Diet Trumps Exercise (Men’s Fitness)

Bizarre Crimes You Won’t Believe Actually Happened (DoubleViking)

What to Do When Someone Is Treating You Like an Asshole (EgoTV)

15 Of The Funniest Reactions To Ben Affleck As Batman (Break)

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Wanderlei Silva Turns Down Chael Sonnen Fight (?!), Wants PPV Points That He Apparently Doesn’t Deserve


(“I call dis de Tiger Claw. If do right, no can defense.”)

Less than five years ago, Wanderlei Silva would have accepted a fight with Chael “Too Sweet to be Sour” Sonnen in the parking lot of a Yogoberry for free (which is oddly enough what Lyoto Machida has resorted to these days). But they say that time has a way of healing all wounds, which is why “The Axe Murderer” suddenly seems hesitant to fight his one-time “BangBus” co-star without the added incentive of moar monies. Specifically, those tasty pay-per-view points that Sonnen is always getting in on.

In a text sent to MMAFighting, Dana White discussed Silva’s demands for a potential fight with Sonnen and took a huge, steaming dump on them in less than 100 characters. Now that’s how you efficiently run a business!

[Silva] said he won’t fight him unless he gets PPV [points] so I guess he’s gonna retire.

Yeah, you hear that Wandy? Only true mixed martial artists get a slice of the pay-per-view-point pie. I’m talking about the Brock Lesnars and the James Toneys of the world, you bum! Now go home and get your fucking shinebox!

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UFC 159′s Pay-Per-View Numbers Prove That UFC 159 Was Pretty Much a Waste Of Everyone’s Time


(Jon…erg…just hear me out…*duff*…if we make it to round 2 *duff**duff*…I promise you no less than 20 thousand more buys. Jon?) 

At first glance, the pay-per-view numbers that just came in for UFC 159 don’t seem all that terrible. Truth be told, it would be near impossible to declare the event’s 550,000 estimated buys anything less than a success. However, when you realize that the sole reason the fight was booked in the first place was to cash in on the Chael Sonnen circus act, that 500k kind of pales in comparison to the 925,000 UFC 148 pulled in. In fact, it’s pretty much in line with the average Jon Jones-headlined pay-per-view, save his 700k-earning fight with Rashad Evans at UFC 145. MMAFighting’s Dave Meltzer reports:

Preliminary estimates for UFC 159, headlined by Jon Jones’ successful light heavyweight title defense against Chael Sonnen, indicate pay-per-view buys coming in between 520,000 and 550,000.

There was hope for bigger numbers in the days after the fight, due to the strong ratings of UFC 159 shoulder programming. The weigh-ins were the second-highest rated since Fuel began airing. The event also drew the highest ratings for post-fight coverage of a pay-per-view on Fuel. Prelim match ratings on FX were 32 percent above average.

The number would be the company’s second largest of 2013, trailing UFC 158, with Georges St-Pierre vs. Nick Diaz, but ahead of the now No. 3 event of the year, UFC 157, headlined by Ronda Rousey vs. Liz Carmouche.

So yeah, the event was a success by most standards, yet it only managed to pull in 70,000 more buys that Jones’ UFC 140 title defense against Lyoto Machida, who Jones once begrudgingly referred to as “my lowest pay-per-view draw of the year.” For some reason, this image seems to sum things up nicely.

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St-Pierre vs. Diaz Expected to Top 800,000 Pay-Per-View Buys, Making It UFC’s Second-Best Showing in Two Years


(GSP’s ground-and-pound = anti-bullshit-kryptonite. / Photo via Eric Bolte, USA TODAY Sports)

Predictable or not, UFC fans are still happy to open their wallets for the privilege of watching Georges St. Pierre thoroughly dominate his opponents for 25 minutes. According to a new report by Dave Meltzer, UFC 158 is expected to be one of the greatest pay-per-view showings of GSP’s career, with over 800,000 buys estimated. That figure would make UFC 158 the most-bought UFC event since last July’s UFC 148: Silva vs. Sonnen II card (925,000 buys), and could put it slightly higher than 2011′s most-popular show — UFC 129 (“around 800,000 buys“), which was also headlined by Georges St. Pierre.

You can give some credit for Nick Diaz for hyping the fight in his own unique way, but St. Pierre remains the UFC’s most reliable PPV draw in the post-Lesnar era. Getting GSP to fight as often as possible would help turn the UFC’s downward-trending PPV momentum in a positive direction. Unfortunately, it doesn’t look like that will happen. According to St. Pierre’s trainer Firas Zahabi, GSP suffered an achilles injury before the fight, and will take some time off to rehab it; Zahabi said he didn’t want his star pupil to return to action for at least six months, though St. Pierre could return before then.

“He wants to take a couple of months off because his two fights were very close to each other and he wants to enjoy the summer,” Zahabi told TVA Sports. “We haven’t talked to the UFC yet, so we don’t know what their plans are for Georges yet.”

Get comfortable, Johny. You’re about to have some free time on your hands.

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CagePotato Presents: A Comprehensive Breakdown of the UFC’s PPV Numbers (And How They Can Improve Them)


(“We will open the bidding for a UFC 149 pay-per-view purchase at $49.95. Do I hear $49.95? What if I said I’d thrown in this *authentic* jersey, completely free of charge? $49.95…anyone? OK, how about ten bucks?”) 

By Oliver Chan

Recently, after reading 12OzCurl’s article (well, just the opening paragraph) I came to a realization that the only reason why I’m here is because I’m Asian and Benny figures that must mean I’m good with numbers. So break out your abacuses…this shit is about to get real.

Today’s class? Variable pricing and whether or not this system should be adopted by the UFC in regards to the pricing of pay-per-view events. I’ll wait for everyone to decide whether or not to skip this article and go straight to the “Hot Potato” links.

Still with me? Probably not. But anyways, here we go.

For those that don’t know, Variable Pricing (or Dynamic Pricing as it is called) has been the main pricing strategies for airlines and hotels on how they price their own inventory.  Recently, the San Francisco Giants adopted this form of pricing in order to better optimize ticket sales for their events. The strategy is similar to that used by the hotel and airline industry where prices go up and down depending on current market conditions and historical trends. Did it work? Hell yeah it did. By using sell-out history from past games based on opponents, starting pitchers, weather, day of the week, evening versus afternoon, and of course, current supply, the Giants were able to significantly increase their ticket sales revenue to such a degree that other franchises are looking to adopt similar methods to pricing their games.

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‘UFC 157′ Ratings Update: Rousey and Carmouche Prove That Girls Can In Fact Run This Motha


(And the song Ronda chose to accompany this momentous occasion with? Oh, you best believe it was some Geto Boys. Photo courtesy of Getty Images.) 

Of all the controversy that was brought to light in the weeks following the announcement of UFC 157 (WOMEN HEADLINERS?!, Dan Henderson playing second fiddle to WOMEN HEADLINERS?!, etc.), one issue that seemed to cling around more than most was that of pay-per-view buys. Specifically, how the UFC honestly expected a card featuring WOMEN HEADLINERS to draw diddly squat for viewers in the male-dominated sport of MMA. Because if we wanted to see two broads fight over a leather and gold belt, we’d go to Macy’s on Black Friday, amiright?

Well, we hate to spoil the misogynist fantasy, but it looks like WMMA (or at least Ronda Rousey) could turn out to be a huge draw for the UFC. The Wrestling Observer’s Dave Meltzer spoke earlier today about the preliminary PPV estimates for UFC 157 and suffice it to say, they are a lot better than many of us would have predicted:

Over 400,000….they’re absolutely thrilled. The show, it was…they had predicted 250. Budgeted 250, I shouldn’t say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time…They’re expecting big replay buys. Big replay buys means 25,000-30,000 more than they have right now. It could do mid fours, maybe more, but that’s a nice number to say.

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