(Being the ‘King of PPV’ has its perks. Photo via CombatLifestyle)

It is no wonder Dana White called Georges St. Pierre the “King of Pay Per View” (PPV) on a conference call tuesday. UFC 154, which featured the return of the welterweight champion, succesfully defending his title against interim champ Carlos Condit, did anywhere between 680,000 to 700,000 buys, according to Dave Meltzer.

Meltzer has used industry sources to report PPV buy estimates reliably and accurately for years. In his latest column for MMA Fighting, Meltzer says that the St. Pierre vs. Condit event was the third-highest performing PPV for the organization this year, behind only UFC 148 which featured Anderson Silva vs. Chael Sonnen II, and UFC 145 which was headlined by Jon Jones vs. Rashad Evans.

Both UFC 148 and 145 were centered on intense and well-publicized rivalries. UFC 154′s success can likely be attributed more singularly to the personal popularity of the returning Georges St. Pierre. As Meltzer explains:

(Seen here: The WMMA fight that men and women around the world would *definitely* tune in to.) 

If we know anything about Strikeforce female bantamweight champion Ronda Rousey, it’s that she is not one to let go of a grudge. On the heels of yet another dominant armbar finish over Sarah Kaufman in August, Rousey was quick to call out the roided-up thorn in her side that the general public knows as Cris Cyborg. As it turned out, Cyborg had been removed from the building beforehand, but the table was nonetheless set for possibly the biggest fight in WMMA history. The only problem with this matchup appeared to be Cyborg’s insistence that she simply could not cut the weight necessary to challenge Rousey for her title. Rousey was also adamant about her desire to stay at 135, and the two have been locked in a stalemate ever since.

But that hasn’t stopped either party from continuing the endless war of words with one another. True to form, Rousey has lobbed significantly more verbal bombs at Cyborg as of late, mainly in regard to her past steroid use. Her most recent attacks took place on The MMA Hour:

If you can make 145 [pounds] while you’re super juiced out, you can make 135 if you’re clean.

Cyborg has never had a fair fight. If you really look at it, she’s had fights where she came in and outweighed the other girl by 12 pounds and then they still fought. This girl has a long history of cheating and using drugs, and coming in overweight, and no one’s ever put their foot down ever about it.

While Rousey has every right to criticize Cyborg’s history, to say that she’s never had a fair fight seems a bit audacious on her part. Sure, the opponents placed before Cyborg were little more than lambs being led to the killing field, lambs who stood next to no chance of beating Cyborg in this or any other dimension, but….we forgot what point we were trying to make. In any case, while we’re on the subject of audacious claims, Rousey followed up her anti-Cyborg rant by claiming that a fight with the former Strikeforce featherweight women’s champ would be “the biggest fight in MMA history.”

Those comments are after the jump. 

Five rounds against Machida could save you five percent or more on UFC PPVs.

As flawless as UFC light-heavyweight champion Jon “Bones” Jones has looked inside the Octagon, he’s looked just as imperfect outside of it. There’s his unchecked arrogance, his “You never have to worry about me with a DWI or doing something crazy” comment just weeks before his DUI arrest and his brutal honesty about potential opponents. Basically, Jon Jones does everything in his power outside of the cage to make it hard for most fans to celebrate his in-sport accomplishments.

Which is why most of you won’t be too surprised to learn that just two weeks before his Light-Heavyweight title defense against the legendary Dan Henderson at UFC 151, Jones had some pretty harsh words for his next opponent, Lyoto Machida. In an interview with ESPN.com, Jones stated that “The Dragon” doesn’t deserve a rematch with him, not so much because he isn’t a competent fighter, but because Machida won’t get the fans to buy pay-per-views. In his own words:

“I don’t want to fight Lyoto Machida. He was my lowest pay-per-view draw of last year. No one wants to see me fight Lyoto Machida. I don’t want to fight Lyoto again. Lyoto is high risk and low reward. He’s a tough fighter, but no one wants to buy that fight.

Quote continued after the jump

(“Sorry Frankie, but based on the terms of your pay-per-view bonus scale — as clearly stated in your contract — you actually owe us $10,000.“)

It wasn’t just UFC 150‘s live-gate that fell way below expectations. According to a new report from Dave “Doom ‘N’ Gloom” Meltzer, last weekend’s Edgar vs. Henderson 2 card pulled in an estimated 190,000 pay-per-view buys. Judging by the MMAPayout.com Blue Book, that would make UFC 150 the second worst-performing UFC PPV since February 2006. And what’s the #1 worst-performing card of the last six years? The UFC 147: Silva vs. Franklin 2 show from just two months earlier, which took in only 175k buys. (UFC 149: Faber vs. Barao didn’t fare much better last month with a modest 235k buys.) Sorry Fric and Frack, Christmas has been canceled this year.

A couple caveats:
Keep in mind that there was a technical issue on Saturday night where DirecTV subscribers were unable to order the UFC 150 broadcast by phone or computer, although they could still order it via their remotes, according to reports. Plus, Bendo vs. Frankie ran up against the penultimate night of the 2012 Olympics, which may have stolen a few more viewers.

That being said…

(Photo courtesy of daylife.com.)

Well, it looks like the Octagon will be short one dreadlocked Camaroonian. Multiple sources have confirmed that charismatic Team Quest fighter Rameau Thierry Sokoudjou has been released from his fight contract following his TKO loss to light-heavyweight up-and-comer Luis Cane at UFC 89 last month; the defeat dropped Soko’s UFC record down to 1-2, and his overall record to 5-3. Though he entered the UFC on a wave of hype last year with quick knockout victories over PRIDE stars Antonio Rogerio Nogueira and Ricardo Arona under his belt, Sokodjou’s relative inexperience was exposed in his unsuccessful debut against Lyoto Machida, and now he’s been pink-slipped to sharpen up his game elsewhere.

Speaking of fighters who never lived up to the promise of their pre-UFC performances, Rich Franklin’s BFF Jorge Gurgel has been cut — despite winning a $60,000 Fight of the Night bonus at UFC 91 — and picked up by Strikeforce. Gurgel’s decision loss to Aaron Riley earlier this month was just another frustrating example of Gurgel brawling his way to defeat rather than use the fearsome jiu-jitsu that earned him a 9-1 record (with all wins by submission) before being signed by the UFC. Within the Octagon, Gurgel went 3-4, with all but one fight going to a decision.

Though he told MMA Junkie that the cut was "very humiliating" and "a crushing of my childhood dream," he also sounded hopeful in a press release distributed by Strikeforce, saying "To me, this is like a new start. I’m coming in fresh…I make some bad decisions because I have too much fun. I have never used my Jiu Jitsu in the UFC…[people] ask me why I don’t use my Jiu-Jitsu. I have so much fun standing up and I completely think I’m winning all the time…I will always bring the same intensity and I’m always going to fight 110 percent. I just want to be able to use everything that I know."

UFC 91 PPV numbers and more after the jump…