25 May 2008 15:59:55 PM
Though the fighters involved in EliteXC’s “Saturday Night Fights” event stand to make record amounts of money from sponsorship deals, the way the fighters represent those sponsors is being strictly regulated by CBS. As FiveOuncesofPain reports:
[W]hile fighters can wear hats during their cage-walk entrance, they must wear an EliteXC hat while in the cage during their post-fight interview. The respective corner of a fighter also cannot drape a banner on the inside of the cage. Banners can only be displayed on the outside of the cage and can only advertise the fight camp that the fighter is representing.
Of course, CBS must give their blessing before a sponsor’s name is allowed anywhere in a fighter’s appearance, and not all sponsorships have made the cut. The most prominent 86′ing is that of Reality Kings, the porn web site company that Kimbo Slice used to bodyguard for, and which has had a visible place on Slice’s clothing and signage during his professional fights. As Gary Shaw said during a conference call on Thursday, “We understand what’s socially responsible, and CBS has a very high standard for standards and practices. And every logo we put on or whatever we do goes through CBS in their standards and practices.”
Disassociating MMA from porn is unquestionably a wise decision for this historic broadcast, and we can only hope that Mauro Ranallo has to submit all of his kooky metaphors for approval before the event as well. A girl-on-girl cagefight on national TV is edgy enough. Baby steps, people…Read More ADD COMMENTS (155) DIGG THIS