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Tag: Reebok deal

The Top 10 WTF?! Moments From Today’s #UFCFightKit Unveiling Ceremony

If you’re a big follower of MMA personalities on the social medias, you might’ve gotten wind of something called #UFCFightKit earlier today, which rang in the official unveiling of the Reebok’s UFC fighter uniforms (or “kits”). The ceremony — which kicked off in NYC just 20 minutes past its 10 am-scheduled time — was of what we’ve come to expect from the UFC’s “style over substance”-themed press events: A hysterically inept series of flubs that managed to both hyperstimulate and underwhelm at every conceivable turn.

Truthfully, the only enjoyment anyone has been able to scrape out of the whole ordeal has come via the brutal mocking the event has received on said social medias, so join after the jump to check out all the highlights (if you can call them that) from this morning’s ceremony. In keeping with the UFC’s way of doing things, this list will neither be 10 items long nor adhere to any numerical system.


CagePotato Open Discussion: With the Reebok Deal a Bust, Where Do We Go From Here?

(If you’re the UFC, I guess the answer is “Not for your fighters.” HI-OH!)

By David Golden

A week has passed since the pay structure of the UFC’s exclusive Reebok sponsorship was made public, and the immediate reaction to the deal from both fighters and fans seems to be…let’s say less than positive. Matt Mitrione and Brendan Schaub were among the vocal minority who seemed completely shocked by the figures, and it’s easy to see why. The structure of the deal effectively turns off an important revenue stream for many fighters and gives them a stipend that is predetermined and minimally effective in many cases. Making matters worse, outside brands have not only been banned as sponsors from UFC events but will no longer be able to participate as vendors at UFC fan expos.

This might have been the saving grace for some fighters hoping to bring in additional income, but that outlet has also been blocked. There has been talk of some secondary sponsorship coming some time down the road but all signs point to that being controlled by the UFC as well. If there isn’t an opportunity for fighters to source their own sponsorship or at least make the money they believe they are worth, then this deal could turn out to be disastrous for the UFC.


Friday Link Dump: Pettis Sidelined Again, Fighters React to Reebok Deal, Funniest Help Wanted Signs + More

(Video footage of Albuquerque PD searching Jon Jones’ car. The pipe is to be expected, but the “sh*tload of condoms”? Priceless.)

-Anthony Pettis Injures Elbow, Tentatively Scheduled to be Sidelined for Four-to-Six Months Following Surgery (MMAFighting)

-Edson Barboza Steps in for Anthony Pettis to Fight Myles Jury at UFC on FOX 16 (MMAMania)

-Fighters Respond to the Official UFC Reebok Payscale on Twitter (BloodyElbow)

-As Gripes over UFC Outfitting Deal Pile Up, Will Backlash Be More Than Words? (Bleacher Report)

-10 Reasons to Watch a Rare MMA Co-Promotion and Some UFC fights This Weekend (MMAJunkie)

-Matt Brown: “I Don’t Really Wish Anything Good for Jon Jones at This Point.” (FoxSports)

-Honest Trailers – Fifty Shades of Grey (100th Episode!) (Screen Junkies)

-Know Your 2016 Presidential Candidate: Ben Carson (Every Joe)

-Hot Girls and Tattoos – All The Girls Mom Warned You About (Radass)

-The 20 Funniest Help Wanted Signs (World Wide Interweb)

-8 Weird Simulation Games that Actually Exist (Escapist)


The New Reebok Fighter Payout Structure Has Been Revealed and Boy Is It Something

(To put the Reebok deal in terms Jon Jones might understand, he just went from being able to total a Lexus per fight to only a pre-owned Acura per fight.)

Late last year, it was announced that the UFC had inked a 6 year/$70 million exclusive sponsorship deal with Reebok that would not only change how its fighters presented themselves, but how they could obtain sponsors moving forward as well. Gone were the days wherein a fighter/manager could secure as many (pre-approved) sponsors as possible per fight, and in its place was a tiered system dependent solely on the opinions of a group of “experts” who quite literally could not be less informed.

As has become the case with most of the UFC’s newly-instigated policies, it took a couple tries before the world’s premiere fight organization was able to get it (mostly) right. So the rankings-based payout system was scrapped in favor of a structure that “rewarded” fighters with bigger cuts of the action based on the number of fights they had while competing under the Zuffa-owned Strikeforce, WEC, and UFC.

Earlier today, UFC fighter Cody Gibson tweeted an image of the new payout system which goes into effect on July 6th. And boy is it something.


[VIDEO] Wanderlei Silva Offers to Sponsor Fighters Passed Over By Reebok Deal via Social Media

Wanderlei Silva may not be the hero MMA wants right now, but dammit, he’s the hero it needs.

While the sketchy stipulations surrounding his departure from the sport have been well documented, there’s no denying that he has made some thoughtful, not to mention passionate points about issues like fighter pay and treatment in the time since. You might say he’s a phoenix of sorts, rising from the possibly enhanced ashes of his former self to become the symbol of a movement that MMA is in dire need of.

Take his latest video, for instance, wherein he continues his crusade for better fighter pay by breaking down the much talked about Reebok deal. Although Wandy seems cautiously optimistic that the deal might very well be a sign that the UFC is finally starting to heed his cries, he also is aware how badly the deal will screw over up and coming fighters without any real name recognition. To help combat this, Silva has offered to sponsor said screwed-over fighters via his social media:

What can a young fighter offer to his sponsors, if not the space on their shorts? To help, I am giving space on all my social media, which reaches millions of people. Show your sponsors and I will post it to my friends. That way you can offer a lot more exposure to your sponsors and even get new ones. And I want to ask the other fighters, our icons in the sport. It’s the minimum we can do and for me it’s a pleasure to help the next generation. I know what a fighter goes through until he can make a name for himself.