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Tag: Reebok

UFC Announces Fighter Uniform Deal With Reebok


(In the arms of an angel / fly awaaaaaay, from here…” / Photo by Paul Thatcher, Fight! Magazine)

The UFC’s long-rumored plan to institute an official uniform for its fighters has become a reality. As leaked last night by apparel company Dethrone — a longtime sponsor of MMA fighters — the UFC has partnered with Reebok for its uniform deal. UFC president Dana White and CEO Lorenzo Fertitta will be discussing the details in this video announcement, beginning at 11 a.m. ET / 8 a.m. PT…

We’ll jot down the important points after the jump, as they happen.

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[PHOTO] Yes, This Thing Really Is the Rampage Jackson-Endorsed Reebok Sneaker

No, the above image is not something that was drawn up by a 7 year-old Japanese schoolboy in between classes, nor is it Dr. Scholl’s experiment gone awry involving a rubber factory and an army of millipedes. The utterly ridiculous mishmash of trampoline springs and synthetic leather pictured above is actually the Rampage Jackson-endorsed Reebok shoe responsible for Page’s latest tantrum aimed at the UFC. I cannot emphasize enough that I am not joking here. On a Rampage-Jackson-alternative-business-venture scale of “Rampage Punch” to “Now shake it, *you* shake it, I wanna see that ass butt-naked,“ I give it a solid “Transsexual rape video.” No, I will not go into further detail.

Set to hit the shelves on February 1st, the only thing more outlandish than the look of this thing is the 140 dollars it will cost you to pick up a pair. For one third of that price, I will gladly push you down a flight of stairs, trip you in a crowd, or use whatever method you prefer to achieve the sprained ankle you will inevitably suffer while wearing these moon shoes. Jackson says that the design was inspired by all terrain vehicles, but could someone please explain to me what sport or everyday activity these things could possibly be useful for? Or what group of people Reebok is trying to promote with these? Unless competitive hopscotching troglodytes are a huge undiscovered market that has just been waiting to be tapped into, I expect that these things will be filling the bargain bins at Reebok stores nationwide by Christmas. Anyone disagree?

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