5 Oct 2008 22:47:34 PM
(At least some people still do work for their half a mill, son.)
Before his bout with Andrei Arlovski on Saturday night, Roy Nelson said he wasn’t completely sure who was signing his check. Now we not only know it was Affliction, but we also know that “Big Country” and Arlovski made a combined $580,000 to represent the clotheir-turned-promoter on CBS. The bulk of that money — $500,000 with no win bonus — went to Arlovski for his impressive knockout victory. Even for Affliction, who likes throwing around money almost as much as they love skulls and chains, that’s a hefty price to pay to put one fight on someone else’s show. So was it worth it?
Aside from the exposure for their fighters, Affliction got their ban lifted long enough to throw their logos on the cage and get a few commercials in during the broadcast. As MMA Payout pointed out, that might say more about CBS’ ad sales for this show than it does for Affliction’s arrangement with Elite XC, but either way now there are a few million more people in the world who know about the Andrei Arlovski signature t-shirt line, and every little bit helps.
There’s also the matter of the aggressively vague “Fedor Will Return” ads (was anyone else reminded of the “Gabbo is coming!” ads from The Simpsons?). Beyond heaping more indignity on Tim Sylvia’s loss by pointing out that almost the entire fight can fit in one network TV spot, it does help get the word out to casual fight fans. The only problem is that when you don’t have a date or event to hype, you have to wonder what that’s really worth.
Affliction had a great opportunity with those ads to really advance public knowledge of their MMA organization. Instead they hyped their shirts and failed to tell us when and how we could pay them money to see their marquee fighter perform. I suppose you have to know that information yourself before you can pass it on to others, but isn’t that just one more reason for them to get moving on this January event?Read More DIGG THIS