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Tag: Sheikh Tahnoon Bin Zayed Al Nahyan

Details Emerge in UFC’s 10% Sale to Abu Dhabi-Based Entertainment Company

Abu Dhabi Corniche Mall

Following up reports last week of Zuffa selling a chunk of the UFC to Sheikh Tahnoon Bin Zayed Al Nahyan, the UFC has publicly released some information on the sale. First, the official statement via UFC.com:

Las Vegas, NV (USA) — UFC today announced that the organization Flash Entertainment, a leading live events company based in the United Arab Emirates, has acquired a ten percent stake in Zuffa, LLC, d/b/a Ultimate Fighting Championship.
 
UFC owners Lorenzo J. Fertitta, Frank Fertitta III and Dana White stated that they are pleased to have this partnership in place and are honored to be associated with Flash. The Fertitta brothers and White agree that this investment brings exceptional strategic value, expertise and global opportunities to the UFC brand.
 
“Over the past few years, we have built a relationship with all levels of the Flash organization. They share our vision, passion, and enthusiasm for the UFC,” said Lorenzo J. Fertitta, UFC Chairman and CEO. “We are confident that this partnership will accelerate the worldwide growth of the UFC.”
 
Ossama Khoreibi, Chairman of Flash Entertainment, commented, “Since our very first meeting, we were impressed by Lorenzo, Frank and Dana’s commitment to growing UFC as a global sport.” He continued, “Flash is equally committed to building Abu Dhabi’s profile as an international entertainment destination, and this partnership provides further proof of our company’s bold ambitions. We look forward to an exciting future ahead, working closely with our UFC partners to activate this sport in the UAE, the region and across the world.”…
 
Formed in Abu Dhabi in August 2008, Flash Entertainment is the region’s leading events consultancy, with a proven track record in delivering world-class events from movie premieres and classical shows to international tennis tournaments and megastar music concerts. Flash is made up of a team of industry professionals, offering comprehensive event management solutions from concept design and strategic planning, through to implementation, management and evaluation.

Dana White followed up the announcement with a Q&A on UFC.com to put it all into layman’s terms for the fans. Some highlights:

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UFC Sells Minority Percentage of Company to Sheikh Tahnoon Bin Zayed Al Nahyan of Abu Dhabi

Dana White Sheikh Tahnoon Bin Zayed Al Nahyan UFC
Sheikh Tahnoon Lorenzo Fertitta UFC
(Dana White and Lorenzo Fertitta chill with Sheikh Tahnoon during a recent boar hunting trip. Photos courtesy of twitter.com/danawhite.)

And here we thought Dana White was just visiting Abu Dhabi to set up a monster fight card and spring Lee Murray out of jail. FiveOuncesofPain has broken the wild and developing story that after a few months of behind-the-scenes negotiations, the UFC has sold a piece of its empire to Sheikh Tahnoon Bin Zayed Al Nahyan, son of former United Arab Emirates president Sheikh Zayed bin Sultan Al Nahyan and founder of the world-famous Abu Dhabi Combat Club. MMA Payout estimates that Sheikh Tahnoon now owns approximately 10% of the UFC, and the proceeds of the sale will likely go towards regaining control of Station Casinos.

According to the original report, the deal was brokered with the help of Renzo Gracie, who happens to be Sheikh Tahnoon’s BJJ instructor; Tahnoon is a black belt under Renzo. The sale has massive implications, but without an official statement from the UFC, there isn’t much more we can tell you. Either Sheikh Tahnoon becomes instrumental in helping the UFC become a truly global operation, or he creates a "too many cooks in the kitchen" situation, leading to counter-productive infighting and unfortunate ring girl choices. What’s clear is that Tahnoon has money and passion to spare. Let’s see how this thing plays out.

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