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Tag: Spike TV ratings

‘Chandler vs. Alvarez 2′ Pulls 1.1 Million Viewers For Largest Audience in Bellator History


(The shot of the year, from a different angle. Photo via Facebook.com/mstracylee)

It’s official: Bellator’s canceled pay-per-view was the greatest thing that ever happened to the promotion. (Called it!) According to a press release distributed today by Spike TV, Bellator 106: Chandler vs. Alvarez 2 delivered 1.1 million average viewers during the Spike telecast, which made it the most-watched event in Bellator history and the most watched mixed martial arts show on television this fall. As the release goes on to explain:

The “Chandler-Alvarez II” fight card peaked at 1.4 million viewers at 11:17pm and reached its high mark with Men 18-49 with a 1.1 rating for the Alvarez-Chandler bout. The telecast also ranked #2 in cable in its timeslot with Men 18-49.

For fans who missed the fight, or who recorded it but the end was cut off due to the extraordinary length of the event, Spike TV will replay the Chandler-Alvarez II main event bout on Friday, November 8 at 8:00pm ET/PT. The replay will lead into a live Bellator event featuring heavyweights Cheick Kongo vs. Peter Graham and a co-feature with lightweight contenders Joe Warren and Travis Marx.

Note to Bellator: Don’t brag about the “extraordinary length” of your event. That shit was nearly four hours long, and people almost died out here. (It’s worth noting that the audience peaked well before the main event had even begun.) On the plus side, it must feel amazing for Bellator to clown the UFC with that “most watched mixed martial arts show on television this fall” line, especially at a time when the UFC is probably kind of sensitive about that sort of thing.

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Counterpoint: Signing UFC Washouts Has Significantly Boosted Bellator’s Ratings (Sort Of) (Maybe)


(If you think Bellator’s main carders are old, you obviously haven’t checked out their prelims in a while…)

After months of rolling our eyes while trying to make sense of Bellator’s new “sign pretty much anyone the UFC cuts and pray that it boosts our ratings” business model, the ratings for Bellator 99 – the promotion’s first show as The MMA Senior Circuit – are finally in.

The show drew in 660,000 viewers, which is fairly impressive on its own, but even more so next to the 437,000 viewers that Bellator 98 drew in. Also significant, Bellator 99′s main event featuring Patricio Pitbull and UFC also-ran Diego Nunes hit a high point of 809,000 viewers, as opposed to the 595,000 viewers that Fight of the Year candidate Alexander Shlemenko vs. Brett Cooper managed to attract.

Now, how you chose to interpret these numbers depends entirely on who you feel like being cynical towards this afternoon.

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Let the Ratings Decline Begin: Bellator to Begin Airing Events on Friday Nights


(Aaaaaaaannnnndddd it’s gone.) 

The study of TV trends/viewership is an interesting and incredibly thorough one, but there is perhaps no television trend more notorious than the Friday Night Death Slot, which maintains that any program placed in the graveyard slot (approximately 8 p.m. to 11 p.m.) on a Friday night is ultimately destined for cancellation. Countless examples can be cited to back this theory: Malcolm in the Middle, Firefly, the criminally overlooked Happy Endings, and of course, Fridays. In fact, the dreaded time slot can even be held (at least partially) accountable for the abysmal ratings of TUF 15 and TUF 16.

Of course, some scheisters out there will try to convince you that Friday night is primo advertising time, throwing all sorts of fancy “facts” and “numerical data” at you in the process, which probably explains why Bellator is voluntarily moving their events to Friday nights starting in the fall. Loretta Hunt was the first to pass along the news:

To avoid the NFL crush, Bellator MMA will move from Thursday to Friday nights this fall, Spike TV president Kevin Kay exclusively told SI.com during a screening this week forFight Master, its original MMA reality series debuting on June 19.

I don’t want to see Bellator going head to head with the UFC,” said Kay. “I don’t think that makes any sense for fans. No matter who would win in that scenario (Author’s note: The answer you’re looking for is “the UFC”), you don’t want to not give the fans the choice to watch both.

Kay goes on to cite TUF 16 as an *example* of a show doing well during the Friday slot, as well as the Discovery Channel’s “Gold Rush”, which averages 4 million viewers on Friday nights. Yes, a show that captures all the drama of sifting through sand reels in 4 million of us — week, after week, after mind-numbing week — before we switch over to the History Channel to watch people drive trucks across icy roads for the eighth year in a row. Meanwhile, Arrested Development was cancelled after 3 seasons. This is why we can’t have nice things, Nation.

-J. Jones

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Counter-Point: The UFC’s Ratings on FX Aren’t a Disaster, And Here’s Why


(Struggling towards victory in the middle of a barren wasteland — an apt metaphor for Friday-night television, if you think about it.)

 By Oliver Chan

“With all due respect to Spike…  Mr. Hill, Mr. Shanks, and I have 50 gross rating points and promotions in the cushions of our couches.”  - President of FX, John Landgraf, on the performance of TUF on Spike (8/18/11)

There’s a lot to be said about the declining ratings of The Ultimate Fighter since the move to FX and rightfully so. FX has yet to see the same success as TUF had when it was on Spike. However, as John Landgraf pointed out during the August 2011 press conference announcing the deal with the UFC and Fox, Spike simply does not hold a candle to the ratings delivery that FX gets. When you compare the numbers on a national level, he’s right.

Just take a look at the Nielson Prime-time numbers from 3Q11:


(Click to enlarge)

Comparing the two networks, FX has an increase of the 18-34 and 18-49 demos on both impressions delivered as well as the ratings share over Spike. It’s also important to realize that according to the Cable Advertising Bureau, Spike is available in close to 99 million homes, where FX is in just over 97 million.  In other words, FX still manages to attract move viewers, despite being in less than 2 million homes than Spike.

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UFC on FUEL: Sanchez vs. Ellenberger Sets FUEL TV Ratings Record


Photo Props: UFC.com

Even though FUEL TV is still unavailable to most Americans, the UFC been a consistent draw for the channel. When FUEL TV aired the preliminary fights from UFC on FX 1, it set a company ratings record with an average of 148,000 viewers. This number was almost matched by the prelims for UFC on FOX 2, which averaged 144,000.

With the ratings now in for the UFC’s first live card, Wednesday’s UFC on FUEL: Sanchez vs. Ellenberger, FUEL TV executives have to be impressed. The three hour broadcast averaged 217,000 viewers, with ratings peaking at 315,000 viewers during the evening’s main event. Also of note, the event landed FUEL TV’s ratings in the Top 10 for ad-supported cable networks among the 18-49 year old men demographic.

Not bad for a channel that most of the people reading this don’t get.

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Spike TV Puts TUF 9 Finale Ratings Success All Up in MLB and U.S. Open’s Collective Faces

Joe Rogan
(The terrifying moment when Rogan notices that Samuel L. Jackson is in the audience, and no, he has apparently never heard that imitation is the sincerest form of flattery.)

You have to love this about Spike TV, when they have a good night for ratings or even just a qualified success, they aren’t bashful about making sure everyone knows it.  Spike sent out a press release today touting their 1.5 rating for the “Ultimate Fighter” 9 Finale show, which brought in “more men in the advertiser-coveted demographic of Men 18-34 (663,000) than MLB baseball on FOX (184,000) and coverage of U.S. Open golf on NBC (384,000) which ran earlier that day.”  In other words, they beat a mid-season baseball game and a rain-soaked golf event among young men.  But like the fighters always say, a win’s a win.

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