11 Oct 2012 07:40:17 AM
By Oliver Chan
“With all due respect to Spike… Mr. Hill, Mr. Shanks, and I have 50 gross rating points and promotions in the cushions of our couches.” - President of FX, John Landgraf, on the performance of TUF on Spike (8/18/11)
There’s a lot to be said about the declining ratings of The Ultimate Fighter since the move to FX and rightfully so. FX has yet to see the same success as TUF had when it was on Spike. However, as John Landgraf pointed out during the August 2011 press conference announcing the deal with the UFC and Fox, Spike simply does not hold a candle to the ratings delivery that FX gets. When you compare the numbers on a national level, he’s right.
Just take a look at the Nielson Prime-time numbers from 3Q11:
Comparing the two networks, FX has an increase of the 18-34 and 18-49 demos on both impressions delivered as well as the ratings share over Spike. It’s also important to realize that according to the Cable Advertising Bureau, Spike is available in close to 99 million homes, where FX is in just over 97 million. In other words, FX still manages to attract move viewers, despite being in less than 2 million homes than Spike.Read More ADD COMMENTS (19) DIGG THIS