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Tag: Spike TV

Spike TV Is Going Uncomfortably Hard With Their UFC Counter-Programming


(“Fuck it, I’m calling in the air strike.”)

This week in “not honoring the spirit of the deal” news: Spike TV is upping the ante on their UFC counter-programming efforts, launching a new best-of-TUF series that would compete directly against season 15 of The Ultimate Fighter. “The Ultimate Fighter Fridays” will be a three-hour programming block debuting on Friday, March 2nd, at 9 p.m. ET/PT, featuring the best episodes from the first 14 seasons of the reality show. According to the press release, Spike will air special-themed editions of “The Ultimate Fighter Fridays” with input from fans via Facebook and Twitter.

Meanwhile on FX, The Ultimate Fighter LIVE is scheduled to kick off March 9th at 9 p.m. ET/PT, helmed by coaches Urijah Faber and Dominick Cruz. Moving the show to a different network on a different night of the week will surely leave some fans confused if they haven’t been paying attention, and Spike’s new programming block just throws a few more tacks on the road, so to speak. But wait, there’s more…

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Hate to Say We Told You So, But SPIKE TV is Planning a Bellator-Based Reality Show for 2013


(Sources say the new show will have 75% less bodily fluid ingestion in each season.)

A couple weeks back on The Bum Rush Radio Show we predicted that SPIKE TV would pick up the slack left by the exit of The Ultimate Fighter by putting together a different MMA-based reality show, likely with Bellator fighters. Considering they are all technically employees of the Viacom-owned channel since the media conglomerate purchased a majority stake in the promotion last month, it would make sense.

In our reality, they would put all of the upcoming opponents from a scheduled card in the same fighter house, which we know would never happen, but we can still dream, right?

Well, according to a report by SI’s Loretta Hunt we were half right.

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Viacom Buys Majority Stake in Bellator; Spike to Begin Broadcasting Events in 2013


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”

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Reminder: ‘Countdown to UFC 136′ Premieres Tonight on Spike at 11 pm ET


(“Just stay down, Frankie.”)

Just a friendly reminder the the UFC 136 countdown show will air tonight at 11 pm ET.

One thing that’s clear is that Gray Maynard is coming into this bout pissed off that he hasn’t lost to Frankie Edgar in two fights,  yet “The Answer” has the strap. “The Bully” is confident that this is his fight and says he’s not leaving without the belt. Hopefully for his sake he wins the fight, since it’s going to be pretty awkward to watch him snatch the belt out of Dana White’s hands and run back to the dressing room with it. If he does happen to lose, maybe they can get him one of those replica belts Jon Jones refuses to sign.

Regardless of who wins and the pre-conceived notion that Maynard is a boring fighter, if the last fight is any indication, this fight is going to be a war (Sorry Tim Kennedy. That’s just how we feel. Pinch our cheeks if you want.).

Anyway, if you’re one of those people who can’t wait until Christmas to check out your presents, you can watch part one of the show after the jump.

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Spike TV Playing Hardball With UFC; Dana White is Not Happy


(A woman scorned always has her revenge.)

It looks like Spike TV isn’t going to let the UFC walk away from their longtime liaison quietly.

Like a woman scorned , Spike will attempt to sabotage Zuffa’s burgeoning relationship with Fox by counter-programming the network’s first UFC event featuring a heavyweight tilt between Cain Velasquez and Junior dos Santos with a three-hour special “Dos Santos vs. Velasquez: Unleashed” series of shows according to MMA Junkie. The November 12 Unleashed Marathon will begin at 9:00 just as Fox’s inaugural UFC event is set to start.

According to the report,  Spike owns the broadcast rights to the UFC library through 2012, and unless Zuffa buys back the rights the network will likely continue to counter-program Fox’s events for the next year. The catch 22 of the situation is that unless the UFC buys back the rights, Spike cannot air any other promotion’s events, which explains why it is only airing Bellator’s prelims on its website. The move could be a testing ground to see if there’s enough interest to move Bellator’s weekly events to the rotation when the UFC agreement expires.

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Video Reminder: TUF 14 Debuts Tonight With a Two-Hour Episode Featuring 16 Fights


(Video courtesy of YouTube/UFC)

Just a friendly reminder that the final Spike TV-affiliated season of The Ultimate Fighter — TUF 14 kicks off tonight at 9:00 pm ET. Judging by the clip above, Jason Miller’s role on the show is to bug the shit out of perma-heel Michael Bisping and he’s doing a bang-up job of it.

He definitely seems to be getting under the skin of “The Count,” which explains why the cocky Brit has made no secret of the fact that he despises ”Mayhem”  in any of the interviews he’s done about his coaching gig on the show. At least they’ll get the opportunity to hug it out in December.

This season features bantamweights and featherweights and tonight’s episode will have all 16 qualifier bouts between the final 32 selected to fight for the remaining 16 beds in the TUF house.

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Versus and Spike Go Head to Head — Who Won?

Still can’t touch those clowns on the networks, though…

The ratings reports are in, and it’s interesting (if you’re into numbers, equations, audience measurement, and assorted MMA nerditry). We’re not particularly mathletic, so bear with us here…

UFC on Versus 4 drew 744,000 households, according to MMAWeekly, which is up slightly from the last Versus show (681,000) headlined by Diego Sanchez and Martin Kampmann.

But those ratings are down significantly from the UFC debut on Versus (1.24 million), and even the second card on the network (991,000), which you’ll need to look up before you can remember anything other than Jon Jones was on it and he steamrolled somebody.

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Spike TV to Air a Nate Marquardt-Flavored ‘F*ck You’ to the UFC on Sunday


(June 26th will be the perfect day to test out our controversial Caine-Hackman-Marquardt Theory.)

Between the suggestions that Spike TV intentionally buried TUF 13 with its earlier time-slot, Dana White’s complaints about the show’s forcibly-shortened season, and the recent reports that the UFC has been negotiating for a new cable parter (or even a channel of its own), we knew that the relationship between the UFC and Spike wasn’t rock-solid these days. But now we’re entering hateful ex-girlfriend territory. From SBNation (via Fightlinker):

Spike TV announced today a 10-hour marathon on Sunday, June 26th, featuring fight cards with UFC middleweight turned welterweight Nate Marquardt. However, the event runs directly parallel to the Marquardt-headlined live event on Versus, UFC on Versus 4…The event culminates with a re-broadcast of UFC Fight Night 22, which was headlined by Nate Marquardt vs. Rousimar Palhares…

Coincidentally, this marathon directly overlaps with a live Marquardt-headlined UFC event on the Versus channel, UFC on Versus 4 from 9 p.m. to 11 p.m. ET. Marquardt faces Rick Story in the main event as part of his welterweight debut…

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Analysts Say G4 Purchase Could Cost UFC Between $360-$600 Million


(“…and how much for you to convince Olivia Munn to come back?”)

According to a report by Bloomberg, several analysts are pegging the prospective UFC-G4 deal between $360 and $600 million US, depending on how much of the company Zuffa wants to buy.

Both David Joyce of Miller Tabak & Co and David Bank, an analyst with RBC Capital Markets peg the value of the deal as high as $600 million if the UFC purchases the network outright. Insiders say that the promotion is looking to purchase at least a 60% controlling interest in the struggling network, which would cost them an equal percentage of the purchase cost.

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Spike.com Named as Offending Site in December Zuffa Infringement Letter to Google

Remember last year when a pirate hacked the San Francisco Chronicle’s website and got a link to his illegal UFC 121 stream stickied on the top of the main page for the newspaper’s website?

Well it looks like a fellow stream hawker one-upped his SFC advertising cohort.

According to a cease and desist letter sent to Google on December 10, 2010 by MiMTiD Corporation acting on behalf of Zuffa, the owner of WatchUFCVideos.com was a bit more industrious.

According to the document, he employed the services of the pay-per-click advertising services Google Syndication, Google Doubleclick, ?atdmt.com, doubleclick.net, fastclick.net, linksynergy.com and overture.com to promote his non-licensed paid stream for UFC 124 on various websites Google paired his site with using its "super secret algorithm." He would have gotten away with it too, if it weren’t for the UFC’s pesky broadcast partner Spike TV whose site was the most prominent one watchufcvideos.com’s ad appeared on.

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