(There’s really no reason for us to post this picture except that holy shit is Cris Cyborg terrifying.)
From an amusing new press release just sent out by Spike TV:
SPIKE TV’S RE-BROADCAST OF UFC 84 DRAWS MORE YOUNG MEN THAN A LIVE PRO ELITEXC CHAMPIONSHIP FIGHT ON CBS
Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeat…a repeat…of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million more homes [ed. note: I think they mean over 17 million less homes?], Spike TV drew 27% more Men 18-34 for a re-broadcast of “UFC 84: Penn vs. Sherk” from (9:00-12:00am ET/PT) than CBS’s live show (9:00-11:00pm). Spike TV’s telecast tallied 433,000 Men 18-34 to CBS’s 341,000.
Overall, “UFC 84: Penn vs. Sherk” drew higher ratings than Pro EliteXC in Men 18-49 (1.5 to 1.3) and Men 18-34 (1.5 and 1.0).
Reminiscent of the XFL’s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the “He Hate Me” of MMA, Kimbo Slice.
Garbling the competition’s name as “Pro EliteXC” is an awesomely passive aggressive touch, as is comparing EliteXC to the ill-fated XFL. We’re not sure what’s up with referring to Kimbo as “He Hate Me,” though it sounds vaguely racist, and Spike Lee is probably preparing an infringement lawsuit as we speak.
Anyway, sending out a press release on your competition’s weak ratings is a barrel of laughs, but maybe the joke’s on Spike.