24 Mar 2009 08:39:42 AM
(Wild Bill Hickok is inconsolable upon hearing the news.)
If you’re sick of seeing nearly every fighter in the UFC coming down to the Octagon covered in Full Tilt Poker logos, we’ve got some good news for you. The UFC sent out an email to managers yesterday informing them that Full Tilt Poker would not be allowed as a sponsor at UFC events “until further notice.”
So what did Full Tilt do to draw this ire? Did they maybe steal some shelf space in Wal-Mart or (please God let this be the explanation) decide to start their own MMA organization – Full Tilt Xtreme Combat – where they put all their eggs in the War Machine basket? Sadly, it doesn’t seem to be anything so fun.
Rumor has it that Full Tilt might have been nixed in favor of a competing sponsor, Ultimate Bet, which runs Absolute Poker (you following any of this?). This is still unconfirmed, and if true it might be problematic since Ultimate Bet was apparently involved in some huge cheating scandal.
It seems more likely that the pressure to remove Full Tilt as a sponsor was coming from Spike TV, who put a kibosh on Full Tilt signage at UFC 95 and likely didn’t feel any more inclined to allow them at next week’s Fight Night. Too bad, since they were one of the highest-paying fighter sponsors the UFC had. Looks like it’s time for some managers to swallow their pride and make a call to Condom Depot.