Steroids in MMA
Which MMA Fighter Will Test Positive For Steroids Next?

Tag: sponsors

Corn Nuts Are the Official Corn ‘Nut Sack’ of the UFC, According to Bruce Buffer [VIDEO]

(Sadly, this was the only interesting moment of the Lawlor vs. Carmont fight. Props: ybrekyert via Reddit MMA)

Even the suavest sons-of-bitches occasionally make mistakes. UFC cage-announcer Bruce Buffer — the sharply-dressed Trigg-abusing card-shark who has long showcased his golden throat and trademarked catchphrases as the “Veteran Voice of the Octagon” — made quite a verbal boner during the main card of UFC 154 on Saturday. Honestly, it’s not his fault. When your product slogan includes the phrase “nut snack,” you’re setting yourself up for unfortunate accidents.

Prediction: Following his triumphant performance as the ShockmasterTom Lawlor will show up to his next UFC weigh-in appearance as a corn nut-sack.


MMA Trainer Firas Zahabi Launches FundAFighter to Put Sponsorship in the Hands of the Fans

(There’s always a Diaz fan in the crowd…)

By Jason Moles

We’ve seen as many MMA sponsors come and go over the last few years as we have fighters themselves, and with a few notable exceptions, they haven’t had much, if any, impact on the sport. That’s all about to change with the launch of, which helps fighters raise money to cover the costs of their training camps, travel, nutrition, or other MMA-related projects.

Developed by Tristar Gym‘s Firas Zahabi, the new site supports fighters in the planning and execution of “crowdfunding” campaigns in which they solicit donations directly from their fans in exchange for unique incentives like event tickets, autographs, fight-worn gear, or whatever rewards they are willing to give their backers. Oh, and did we mention that CagePotato veteran Mike Russell is handling PR for FundAFighter?

If the concept sounds vaguely familiar, there’s a reason for that — and it’s not just because crowdfunding is how we got Karmaatemycat to the TUF 14 tryouts last year. From the press release:


[UPDATED] And Now They’re Banned: All Gun, Ammo, Knife, and Hunting Sponsors

(Molon Labe)

By Jason Moles

(First off, let me just tell you that I fought the urge to use a “Business as usual” headline. You’re welcome.)

News trickled down last week that Zuffa has instituted a sponsorship ban on all firearm, ammo, hunting, and knife companies. Essentially, no more Matt Hughes. Starting January 23rd, Ammo To Go and The Gun Store, among others, will no longer be able to sponsor fighters. When contacted by CagePotato in hopes to better understand the reasoning behind the less than popular decision, the UFC said only that “These are rules set in place by Fox” — who declined to comment.

Not satisfied with that answer, I called up the man himself. And by “called up,” I mean tweeted. And by “the man himself,” I meant Dana White – not Sheik Tahnoon. His answer only raised more questions, primarily why doesn’t the UFC President know that some of his fighters will soon receive one less paycheck courtesy of FOX? Talk about bad timing, too. Wasn’t it just a week ago that Lorenzo Fertita was touting to ESPN the significant amount of money to be made in sponsorships?


Affliction/UFC Truce Falls Apart; UFC Bans Another Brand

Affliction MMA Arlovski Fedor Emelianenko Sylvia Rothwell
(“Can we take that one over again? Andrei blinked and Rothwell wandered into the shot.” Photo courtesy of CageToday.)

MMA Weekly reports that UFC and Affliction executives met late last month to build a formal partnership that would allow Affliction to return to the UFC as a major clothing sponsor and work with the UFC to create co-branded apparel. In exchange, Affliction would agree to cease operations as a fight promotion and allow the UFC to buy out several of their fighter contracts. Unfortunately, the détente began to fall apart after EliteXC’s “Heat” show on October 4th, when Affliction’s ads plugging Fedor’s next fight made UFC executives feel that the deal wasn’t being taken seriously.

On Monday, a conference call was held between UFC and Affliction execs in an attempt to resurrect the partnership. Details are sketchy, though MMA Weekly reports that the call quickly turned hostile, with Affliction co-founder Todd Beard at one point telling Lorenzo Fertitta “you’ve fucked with the wrong guy.” So for now, it looks like Affliction is still shut out of the Octagon, and will continue to burn money as a fight promoter. Their next event, headlined by Fedor Emelianenko vs. Andrei Arlovski and co-promoted by Golden Boy, goes down January 24th at the Honda Center in Anaheim, California.


This Bud’s For UFC

(It was either this or a picture of a beer bottle.)

Just two weeks after the UFC debuted its first big-name sponsor, with Harley Davidson taking the center of the Octagon at “Nemesis,” MMAPayout reports that a sponsorship deal with Budweiser may be close to being finalized. From Adam Swift’s report:

Negotiations reportedly began as part of the UFC’s negotiations with CBS. Once the CBS deal stalled, conversations continued between the UFC, Budweiser, and Spike TV…UFC President Dana White has been adamant in recent media appearances that the company is on the verge of landing several blue chip sponsors. Budweiser, on the heels of Harley-Davidson, would certainly fit that bill and silence much of the criticism directed at the UFC for its failure to lure mainstream sponsors.

The collapse of the CBS deal is a gut-shot, to be sure, but a sponsorship from the King of Beers would be a fantastic consolation prize, considering that the UFC will remain ghettoized to some extent as long as its biggest sponsors are Xyience and Mickey’s Malt Liquor. It’s understandable that large corporations would want to take a wait-and-see approach when it comes to associating themselves with blood-sports, but there’s no denying the UFC’s reach among young men. On the other side of the coin, a Bud sponsor in the UFC’s corner would probably give them more juice the next time they try to negotiate with a television network. As the biggest name in MMA, the UFC deserves Budweiser. Let EliteXC have Mickey’s Big Mouth. As for the IFL? We’re thinking Natty Light.

By the way, those Bud girls at the top of this post may look hot now, but in 20 years they’ll look like this: