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MMA in Major Brand Marketing Campaign Alert: Phil Davis in Sprite Commercial

Maybe there will come a day when MMA fighters appearing and being mentioned by name in ad campaigns for major brands is so common that we won’t feel compelled to mention it but we aren’t there yet. MMA is still so young, so close to the days where it was banned in most states and kept off cable, that, gosh darn it, we get a lil teary eyed anytime we see a fighter like Anderson Silva (Burger King) or Georges St. Pierre (Gatorade) get picked to be a spokesman for for a major brand. That’s good money in their pockets and an indication of MMA knocking on the door to mainstream acceptance each time out.

The latest fighter getting such an opportunity is Mr. Wonderful himself, UFC light heavyweight Phil Davis. Davis, who fights August 4th on the UFC on Fox card in Los Angeles, appears in a new Sprite television commercial, twisting an actor into knots.

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