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Tag: the time is now

UFC “The Time Is Now” Press Conference Highlights NEVERMIND. MOVE ALONG, NOTHING TO SEE HERE.


(That about says it all. via @JeremyBotter)

In a classic example of their Run-Before-You-Can-Walk approach to business, the UFC held a press conference in Las Vegas this afternoon, auspiciously dubbed “The Time is Now.” The promotion had been teasing a quote unquote “huge announcement” for quite awhile in the lead-up to today’s conference, which was held in the legendary Smith Center as if to remind us that, yes, epic shit was about to go down. While the UFC has become nothing if not a river from which hyperbole flows like the mighty Ganges, their decision to name this conference what they did would lead you to believe that a) the event would start on time and b) something big was headed our way.

Of course, to assume either of those things would be to turn a blind eye to everything you’ve learned about MMA this year. So instead, Dana White kicked things off by announcing that Matt Brown vs. Tarec Saffiedine will headline “Fight Night Broomfield” in January, and when asked point blank what the big announcement (aka the reason the press conference was being held) was, said that they “didn’t get it done in time” and that everyone could go home.

Seriously. That’s what happened. No announcement was made, and not one “reporter” in attendance had either the interest or the spine to even press Dana further about what the announcement was supposed to be. Instead, what followed was an hour and half of awkward silences, occasionally punctuated by the MMA media’s usual brand of fluff and fan questions that made the MMA media’s fluff seem thought-out and insightful by contrast. It was the most MMA thing ever, basically, and a bright, blaring warning sign of what’s to come in 2015.

Ah yes, 2015…

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UFC to Announce Entire 2015 Event Schedule on November 17th


(It’s a great title because it’s true. I mean, what time *is* it? Now. The time is always now. / Image via UFC.com)

In an unprecedented publicity stunt, the UFC plans to reveal its entire 2015 schedule during a November 17th announcement in Las Vegas. Dubbed “THE TIME IS NOW”*, the calendar unveiling will take place at The Smith Center for the Performing Arts, and will be attended by UFC stars including Jon Jones, Ronda Rousey, Chris Weidman, Anderson Silva, Conor McGregor, Lyoto Machida, and Nick Diaz**. The UFC also promises to share a “very special announcement”*** at the event.

Announcing an entire year’s worth of events is so ambitious and risky that I wouldn’t be surprised if this is all just an elaborate practical joke that ends with Dave Sholler getting a pie in the face. But hell, they’ve got my attention. Stay tuned.

* Not to be confused with the John Cena song of the same name.

** LOL, good luck getting that guy to show up!

*** Please be GSP’s return, dear pageview gods.

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