16 Sep 2012 17:05:42 PM
MMA Junkie has an interesting item up on their site from UFC CEO Lorenzo Fertitta where the owner/executive discusses the organization’s expansion into India. If you’re anything like this writer, your initial reaction to the news that the UFC was looking to break into the sub-continent nation with The Ultimate Fighter: India was, “Yeah, that’s a huge market! What with all their people, and such. Wait, do they like MMA in India? Are there Indian MMA fighters?”
Perhaps you’re much more worldly and cultured than I (more than likely) and didn’t think that. But in the Junkie article, Fertitta admits that the UFC is starting from scratch in India. He just believes that there are cultural forces and trends that might make Indians of a certain age very receptive to MMA and the UFC.
“It’s a market we think has a lot of potential, but we are literally starting from ground zero,” Fertitta said. “People (there) really don’t know anything about this sport or the UFC.”Read More ADD COMMENTS (18) DIGG THIS