Despite the IFL’s inability to generate much dough via their live shows, they’ve been wheelin’ and dealin’ recently. The league announced yesterday that they have partnered with Media Prima Berhad – the largest integrated investment group in Malaysia and puppet masters of four Malaysian TV stations – to air “IFL Fight Night” every week in Malaysia. The agreement begins sometime this year. Adding Media Prima Berhad to their programming partners increases the IFL’s coverage to over 300 million homes worldwide. Other carriers include HBO Latin America, HDNet and FSN here in the homeland, MBC for the Middle East and some areas of Africa, Star TV for Asia coverage, CanWest Global and Fox Sports Canada in Canada, EGO in Israel, TV4 in Sweden, and Armed Forces Television worldwide, among others. This goes along with their continued efforts to keep their IFL content on-line for the fans – a stark contrast to other organizations like, say the piss-on-our-parade UFC.
The IFL has now added Throwdown Industries to the financially-challenged family. Throwdown is set to become the official energy drink, fight gloves and ring of the IFL for 2008-2009. This is a good move for Throwdown considering the global scope the IFL covers. The company is one of the top providers of MMA gear, cages, rings, and training equipment – plus they have sweet, sweet Arianny hanging around. The energy drink is distributed by Cott Corporation, one of the largest nonalcoholic beverage companies in the history of the universe and the world’s largest retailer brand soft drink provider, but of course everyone knows that.