Randy Couture told Fox Sports that he’s expecting a ruling to be handed down this week in the Texas court where his UFC contract is being examined. Will he be free and clear in October, when the no-compete clause ends? Or will the two fights left on his contract and the “champions clause” hold up? We just don’t know, and even if we did know, there’s still the business of appeals to wade through after the ruling. But there is some indication that Couture’s attitude towards his former employers may have softened:

Couture said his status probably won’t be finalized even after the ruling because appeals are expected from the losing party. But Couture said he ultimately expects to face Emelianenko, the renowned Russian fighter who scored a 36-second submission victory over Tim Sylvia in the main event of Saturday night’s Affliction pay-per-view show in Anaheim.

“When, where and with what promotion — we don’t know,” said Couture, who exchanged challenges with Emelianenko after the Affliction show. “It could happen in UFC. We just don’t know. I want it to happen. Fedor wants it to happen. In some way, shape or form, we’re going to make it happen.”

Is this a subtle olive branch from “The Natural”? Could he be trying to tell the UFC that if they can still give him the Fedor fight, all is forgiven?

(Ladies go crazy for a sharp-dressed man, courtesy of Combat Lifestyle.)

One thing I’m going to miss with Gary Shaw backing into the shadows at Pro Elite is the name-calling and childish back-and-forth between he and Dana White. It was just so entertaining, what a shame to see it go. But the Dana White-Tom Atencio rivalry could be the next best thing. Sure, Atencio doesn’t wear a track suit, but he does have a wardrobe that appears to consist entirely of Affliction t-shirts, which is almost as good. Plus now he’s taking pages out of the Dana White playbook:

For the money-conscious cable-ready consumer, the difference between watching a free UFC show and paying $39.95 to watch Affliction might be a no-contest.

Affliction appeared to land one last counterpunch, however, making a deal to broadcast its card on closed-circuit television at Gold Coast casino, which is directly across from the Palms on Flamingo Road.

“It’s just another opportunity to watch our fight,” Atencio said.

Granted, it’s more of a symbolic gesture and not quite on par with scheduling an event on the same night as your competitor, but you have to love how Atencio — like White — plays dumb about it. The L.A. Times article actually has quite a few fun nuggets, most notably quotes from White where he plays the role of grizzled veteran MMA promoter:

(‘This shirt, she is…how you say…totally sick, yes?’)

In case you were wondering how the people at Affliction are feeling about the UFC’s all out counter-programming assault, USA Today’s Sergio Non has an article that looks at where the clothier/MMA organization stands right now. Turns out that with a month still to go, they aren’t in bad shape.

VP Tom Atencio claims they’ve sold between 7,000 and 8,000 tickets so far, which is good news this far from the event if it’s true. Anaheim’s Honda Center holds around 17,000. That’s about on par with the Prudential Center in New Jersey, where Elite XC sold just over 8,000 tickets when all was said and done.

Affliction’s big marketing push is planned for two weeks before the show, and as for the impact of UFC Fight Night 14, Atencio is planning on the miracle of modern technology to protect him:

“As far as I’m concerned, people are going to Tivo (the UFC show) and watch our fight, and then go back to (watch UFC) later,” he said. “Obviously you’re going to get those people who are going to watch something for free (rather) than pay. … But our card is definitely stacked. I don’t know anybody that can say it’s not a great card.”

That’s a valid strategy as it relates to hardcore fans. We’ll see whether it will work on those people we always hear about who only know the UFC.

Atencio is right when he says the card is stacked, though it’s stacked largely with fighters who appeal to that hardcore fan base and much less so to the casual fan, who may or may not have heard the name Fedor at any time in his life. Their success with this show — particularly with the UFC going up against them on Spike TV — could tell us a lot about the actual interest level in MMA as a sport, rather than simply the UFC as a brand.

(Props: MMA Payout)