In light of recent events, it perhaps makes sense that the UFC would pull out all the stops to stir up some interest in the ever-elusive female demographic. That being said, the idea of having Vitor Belfort seduce our girlfriends/wives right out from underneath us, while clever, could have the opposite effect on the male demographic that basically built the sport from the ground up.

Regardless, the new trailer for UFC on FX 7: Belfort vs. Bisping – which goes down on January 19th in Sao Paulo, Brazil – forgoes the typical knockout-heavy highlight reels in favor of Belfort, a flamenco guitar, and a voice that will turn your woman’s pantalones into the Typhoon Lagoon at DisneyWorld. We’ll give them props for originality, but at the same time, they better deliver Ronda Rousey on a stripper pole when the UFC 157 promos start rolling out or there are going to be some serious problems.

We hear they shot a similar promo featuring Michael Bisping going apeshit on a turntable while “Ooonts! Ooonts! Ooonts!” blared in the background, but it was later scrapped for being — as the head of the UFC’s marketing department put it — “Way too Goddamned douchey.”

-J. Jones

I just watched the first official trailer for UFC 153: Silva vs. Bonnar and I’m stoked, Nation. Not because the brief montage of fight film, music and narration fooled me into thinking that Stephan Bonnar somehow isn’t a gigantic underdog against Anderson Silva, but rather because the trailer is so honest about his chances and what we’re likely to see. It’s a nice change of pace.

Check it out above and see what I mean. After injuries jacked up UFC 153′s main event twice as well as the originally scheduled co-main, the UFC did the best they could by getting the world’s best fighter on the card and throwing a fearless, aggressive, entertaining fighter at him. The trailer serves as a reflection of this, as it basically tell fans, “Look, Anderson Silva is probably going to knock Bonnar out and we all know whenever ‘The Spider’ does that it’s hella exciting. But if somehow that doesn’t happen, and Bonnar wins, well that would be as big of an upset as we’ve ever seen, and dang, wouldn’t that be exciting, too? Please watch us. It’s been a rough year.”

Not to come off sounding like a bunch of know-it-alls, but we’re pretty sure we’ve figured out the formula to make the perfect trailer for any upcoming UFC event. It’s simple really:

1. Pick out the best highlights of the champion destroying his former opponents, preferably in slow-mo

2. Insert Joe Rogan quote, something about said champ being “untouchable” or “the greatest”

3. Fade in “Lux Aeterna” by Clint Mansell, usually the orchestral Lord of the Rings version

4. BIG, BOLD TEXT DECLARING THAT THE CHALLENGER IS AN ENTIRELY DIFFERENT BREED OF ANIMAL

5. As the song enters its second half, cut to several clips of the challenger destroying his former opponents, now in real or even sped up time.

6. Mike Goldberg yelling “Oh my” or “It is all over!”

7. Close on a dramatic, sudden cut to the event text/details.

The marketing department behind the UFC 151 promo clearly adhered to this formula, resulting in a trailer that will undoubtedly get your panties, your wife’s panties, and your slutty mistresses crotchless panties all bunched up in anticipation for the blood-soaked throwdown that will be Jones vs. Henderson on September 1st.

Check it out after the jump.

(Video courtesy of YouTube/HaywireMovie)

Relativity Media released a second slick new trailer for Gina Carano’s upcoming action flick “Haywire” today, and although it doesn’t really contain any new footage of note other than a not so surprising clip of Antonio Banderas saying he’s never done a woman before, it still makes us want to see the film that much more.

The jury is still out about whether or not we agree with their blatant alteration of Gina’s voice in the movie that makes her sound like a 46-year-old chain-smoking switchboard operator from a taxi company, but we’ll wait and see if it affects the overall quality of the film.