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Frank Trigg: The World’s Toughest Salesman

Frank Trigg MMA Triggonomics
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Frank Trigg is a one-man industry. How many other fighters can claim to train in a gym they own, show up to fight in a shirt they designed, then talk about it the next day on their own radio show? In this exclusive interview, the man behind Triggonomics, TAGG Radio, the R1 Training Center, a handful of truly bizarre TV appearances — as well as some legendary beatdowns in the UFC, PRIDE and Icon Sport — gives us the “Twinkle Toes” perspective on fighter branding, reality television, and why he would kick Robbie Lawler’s ass in a rematch.


CAGEPOTATO.COM: Let’s get this out of the way first: Who, where, and when are you fighting next?
FRANK TRIGG: I don’t know yet. I thought I was going to have something set up and ready to announce this week, but we don’t have anything finalized.

But you are still actively pursuing your fight career, right? It’s not like your five other jobs are getting in the way…
Absolutely, I’m trying to get as many fights as I can. I was trying to be in the DREAM middleweight tournament, but it didn’t work out.

You told MMAJunkie that doing that tournament wouldn’t benefit your brand. What exactly did you mean by that?
That’s really what all of us are trying to do — Chuck Liddell, Roger Huerta, Georges St. Pierre — all of us are trying to brand ourselves to a big enough name that we can make money outside of the fight world, and I have to make choices on what’s going to help me accomplish that. Doing commentating for TNA Wrestling helps me as a brand — it pushes me forward, it gets me in front of a different demographic and increases the size of my network. And when you’re with an organization that’s not going to do that for you, whatever level you’re at, it doesn’t help.

DREAM was waiting and screwing around, and I was trying to figure out whether or not the tournament was going to be shown in America on HDNet. They finally agreed to a deal like three days before the event, and I thought “that’s just stupid, they should have had this stuff done a long time ago.” The way that they’re running the organization, it just wasn’t going to be any good for me in trying to get my brand out there.

Do you think you’ll still try to deal with DREAM? Their fight-booking process seems disorganized at times, to say the least.
I would have gone back to them, but somebody sent me a link to a story in the Japanese press where they said I was a liar and that I agreed to do the tournament but backed out. I’m not going to work with someone who’s going to call me a liar. It’s not gonna happen.