8 Oct 2013 05:16:08 AM
By Matt Saccaro
Congratulations are in order for FOX and the UFC. They took a terrible draw in Benson Henderson and made him into merely a bad draw.
Henderson was partially responsible for one of the worst pay-per-view buyrates in recent UFC history — an estimated 190,000 buys for UFC 150 against fellow failure-to-move-the-needle Frankie Edgar. Henderson was so bad that the UFC kept him off PPV for an entire year after UFC 150, instead preferring to use their shows on FOX to build him up. After these shows, the UFC decided to put Henderson back in a PPV main event at UFC 164, presumably in order to see if FOX turned the ho-hum fighter into a star.
I noted the importance of UFC 164’s PPV performance in a previous article:
If UFC 164 can boast a decent buyrate, then the theory that the UFC can use FOX to create the next generation of stars will be proven true, and the UFC’s future will be a little more secure. But if UFC 164 fails as hard as UFC 150 did — if promoting a fighter TWO TIMES on one of the biggest networks on television failed to make that fighter a draw — then the UFC is in trouble. That would mean one champion who would be dead weight on a card, in addition to the champions from the lighter men’s weight classes who have all yet to establish themselves as major PPV draws.
UFC 164 didn’t perform as poorly as UFC 150. It drew an estimated 270,000 buys.
“That’s great! It’s about a 42% increase over last time,” you say? Yeah, that’s true, but let’s look at it another way.Read More DIGG THIS