22 Oct 2013 08:38:28 AM
On October 21st, 2007 — six years ago today — a snot-nosed MMA blog called CagePotato.com took its first breath, and for the most part, nobody gave a damn. The entire writing staff for the site’s launch consisted of one person, a young magazine-industry refugee named Ben Goldstein (that’s me). My professional credentials consisted of the following: I was a casual fan of the UFC, I had been laid off from a lad-mag called Stuff a couple months earlier, and I needed a job. Any job, really. So, when a friend of a friend named Jonathan Small* called me one day and said he was looking for some warm bodies to launch a few dude-oriented websites for Break Media (now Defy Media), I jumped at the chance. After all, the rent was due.
Though many long-time fans of CagePotato know the site’s history in its broad strokes, few know the details behind its launch. I was hesitant to talk about my personal background in the early days of the site’s existence, because I didn’t want to be exposed as a MMA noob, which I totally was**. Before CagePotato launched in 2007, I hadn’t written a single thing about MMA, and I had never managed a website. I had interviewed actresses and reviewed books, done features about hurricanes and porn stars, but the world of MMA blogging was completely foreign to me. Still, I enjoyed the sport, recognized that it was growing in popularity, and figured I had learned enough about short-form entertainment writing from five years of magazine gigs to make a snarky blog about MMA a modest success. Incredibly, I was right.
The first post I ever published was this Aftermath-type recap of UFC 77, the event where Anderson Silva TKO’d Rich Franklin for the second time, and Tim Sylvia picked up his final win in the UFC. At that point, most of what I knew about MMA came from Wikipedia, but the basic ball-busting tone of CagePotato was present from the beginning. An excerpt:Read More DIGG THIS