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Tag: UFC broadcast deals

Report: UFC Inks Multi-Year Broadcast Deal With FOX

Marge Simpson MMA UFC
(Sorry, Marge. Your kind has no place hereProps: Fox)

Although reports like this are usually followed by UFC president Dana White calling “bullshit,” SportsBusinessDaily is breaking a very interesting bit of news:

In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network.

Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.”

Fox-owned Fuel also will wind up with some UFC content. But rumors that Fox will rebrand Fuel as a UFC channel are not true, sources said. Fox was attracted to UFC programming, which has produced some of the highest viewership figures ­— and most attractive demos —­ on Versus and Spike TV…Both the Versus and Spike TV deals with UFC expire at the end of the year.