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Tag: UFC gyms

UFC Purchases ‘LA Boxing’ Chain; Over 60 Gyms to Be Re-Branded This Year


(OH SNAP, THEY GOT THOSE ROPES THAT YOU WIGGLE UP AND DOWN?? I’M SO IN, SON. / Props: UFCgym)

Since the first UFC Gym opened in Concord, California, in January 2010, the branded fitness chain has expanded in slow, humble fashion — three more locations popped up in Cali, followed by the recently opened UFC Gym BJ Penn in Honolulu, and a Long Island outpost slated to open this spring. With the first wave now complete, it’s time for phase two of the invasion. Dana White confirmed today that the UFC has purchased the LA Boxing franchise, and will re-brand all of its gyms — more than 60 locations in 23 states — as UFC Gyms in the coming year.

“UFC Gyms has been huge for us,” said White. “It’s been an incredible, incredible business for us.”

Although the re-branding might increase the number of douchebags in your neighborhood who claim that they “train UFC,” this is a positive development for MMA awareness. Not only are the existing UFC Gyms massive (some up to 40,000+ square feet) and well-outfitted with the latest training equipment, they also feature a crapload of classes that help introduce members to the basics of MMA. For example, the class list for the Concord facility includes Brazilian Jiu-Jitsu, Boxing, Muay Thai, Judo, MMA Wrestling, San Shou, and “Hot Hula,” the art of mesmerizing an attacker with your gently swaying hips before savagely kicking them in the balls. Children welcome!

No, these are not legit MMA training camps, and they don’t promote themselves to be. But for MMA fans who just want to burn some calories and learn a few techniques, these places look pretty sweet. I can’t speak from personal experience, though, so if any of you have had good/bad experiences with UFC Gyms that you’d like to share, please drop ‘em in the comments section, or e-mail tips@cagepotato.com to protect your anonymity.

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Noted Gym Rat BJ Penn to Open First UFC Signature Fighter Gym In Honolulu, Hawaii

(Vid Props: MMAPrime.tv)

When we first told you about the UFC’s plans to conquer the fitness market two and a half years ago, you may have expected the “fastest growing sport in the world” to become the “fastest growing fitness chain in the world”. Well, we’ve crunched the numbers and it looks like the franchise has fallen just short of that goal. Yesterday marked the grand opening of only their third location, all of which are located in California. Perhaps sensing that the brand could use a jumpstart, the UFC and BJ Penn have announced their partnership in the first of a new series of UFC Gyms to be headlined by the organization’s biggest stars.

From a business perspective, this makes perfect sense. BJ is an icon in the sport and a celebrity in Hawaii, and slapping his name up next to a UFC Gym sign will have people pouring in. But beyond BJ’s rabid fan base, is this pairing really the best fit?

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The UFC Wants to Pump, [Clap], You Up

UFC gyms training MMA
(Who wants to have their weight proportional to their f*ckin’ height? Image courtesy of UFCGyms.com.)

Don’t renew your Curves membership just yet. From a new press release on UFC.com:

The fastest growing sports organization in the world, the Ultimate Fighting Championship® (UFC®) in partnership with New Evolution Fitness Company (NEFC), today announced plans to launch a nationwide and global network of UFC gyms.
 
“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov — this is the guy who has created some of the most powerful fitness brands in the world,” said Dana White, UFC President. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels — from first timers to world class athletes — we’re going to get people excited and motivated to work out and get in great shape.”
 
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