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Tag: UFC marketing

Who (or What) Is to Blame for UFC 190′s Nonexistent Marketing Campaign?


(Photo via André Durão/Globo.)

By Santino DeFranco

Did Ronda Rousey anger the UFC gods, or is somebody in the marketing department getting fired?

What the hell is Rousey, the UFC’s cash cow up until a quaint little Irishman stole her limelight, doing headlining a barely advertised card in Brazil after about a thousand UFC events in a few weeks time? It makes me wonder if this is intentional, or if this is a marketing blunder.

Let’s put our tinfoil hats on for a bit and pretend like we can get to the bottom of something using pure speculation, and very little else.

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