19 Aug 2013 11:20:10 AM
I imagine that after receiving the ratings numbers for Fight Night 26: Shogun vs. Sonnen this morning, Dana White calmly asked everyone to get the fuck out of his office, closed the door, threw on some Rage and did the following…
It would be hard to blame him if he did, because early figures for the UFC’s debut on the FOX Sports 1 network are nothing short of astounding. According to a press release sent out this morning, Saturday’s main card at the TD Garden averaged over 1.7 million viewers, shattering the UFC’s previous FUEL ratings like they were Corey Hill’s leg:
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FOX Sports 1, driven by UFC FIGHT NIGHT: SHOGUN VS. SONNEN, posted an average audience of 1.71 million viewers in prime time (8:00-11:00 PM ET), a more than 10-fold increase compared to that which SPEED, FOX Soccer and FUEL TV combined to deliver on the comparable night a year ago (141,000). Among younger demographics the comparisons are even more significant. FOX Sports 1 viewership was over 25 times greater than SPEED/FOX Soccer/FUEL TV among both Adults 18-49 and Men 18-49, and 40 times greater among Adults 18-34 and M18-34.