(That about says it all. via @JeremyBotter)
In a classic example of their Run-Before-You-Can-Walk approach to business, the UFC held a press conference in Las Vegas this afternoon, auspiciously dubbed “The Time is Now.” The promotion had been teasing a quote unquote “huge announcement” for quite awhile in the lead-up to today’s conference, which was held in the legendary Smith Center as if to remind us that, yes, epic shit was about to go down. While the UFC has become nothing if not a river from which hyperbole flows like the mighty Ganges, their decision to name this conference what they did would lead you to believe that a) the event would start on time and b) something big was headed our way.
Of course, to assume either of those things would be to turn a blind eye to everything you’ve learned about MMA this year. So instead, Dana White kicked things off by announcing that Matt Brown vs. Tarec Saffiedine will headline “Fight Night Broomfield” in January, and when asked point blank what the big announcement (aka the reason the press conference was being held) was, said that they “didn’t get it done in time” and that everyone could go home.
Seriously. That’s what happened. No announcement was made, and not one “reporter” in attendance had either the interest or the spine to even press Dana further about what the announcement was supposed to be. Instead, what followed was an hour and half of awkward silences, occasionally punctuated by the MMA media’s usual brand of fluff and fan questions that made the MMA media’s fluff seem thought-out and insightful by contrast. It was the most MMA thing ever, basically, and a bright, blaring warning sign of what’s to come in 2015.
Ah yes, 2015…