(Cat Zingano’s emotional entrance that was sadly cut from the FX broadcast. “The fights that will silence WMMA detractors,” indeed.)  

Just a quick update on the TUF 17 Finale, which continued with the recent trend of steadily rising UFC events to air on the FX network this past weekend. Whether it was the lure of seeing Uriah Hall cement his status as “The nastiest guy in TUF History” (Spoiler Alert: He didn’t.), the promise of the next challenger to Ronda Rousey’s throne, or the chance to catch a good old fashioned throwdown between two of the WEC’s finest, the TUF 17 Finale was a clear success all the way from the quality of the fights themselves to the ratings numbers the event was able to draw in. MMAJunkie’s John Morgan passed along the numbers via Twitter:

(And the song Ronda chose to accompany this momentous occasion with? Oh, you best believe it was some Geto Boys. Photo courtesy of Getty Images.) 

Of all the controversy that was brought to light in the weeks following the announcement of UFC 157 (WOMEN HEADLINERS?!, Dan Henderson playing second fiddle to WOMEN HEADLINERS?!, etc.), one issue that seemed to cling around more than most was that of pay-per-view buys. Specifically, how the UFC honestly expected a card featuring WOMEN HEADLINERS to draw diddly squat for viewers in the male-dominated sport of MMA. Because if we wanted to see two broads fight over a leather and gold belt, we’d go to Macy’s on Black Friday, amiright?

Well, we hate to spoil the misogynist fantasy, but it looks like WMMA (or at least Ronda Rousey) could turn out to be a huge draw for the UFC. The Wrestling Observer’s Dave Meltzer spoke earlier today about the preliminary PPV estimates for UFC 157 and suffice it to say, they are a lot better than many of us would have predicted:

Over 400,000….they’re absolutely thrilled. The show, it was…they had predicted 250. Budgeted 250, I shouldn’t say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time…They’re expecting big replay buys. Big replay buys means 25,000-30,000 more than they have right now. It could do mid fours, maybe more, but that’s a nice number to say.

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(“I’LL ASK YOU ONE MORE TIME, JAY, WHO TATTOOED THIS AFFLICTION SHIRT TO YOUR BACK?!”) 

If the first month is any indication, 2013 is going to be a good year for MMA. There hasn’t been a significant injury in weeks (sorry Patricky), title fights are almost starting to make sense, and on top of it all, the UFC’s primetime ratings are slowly beginning their climb out of the abyss. Throw in the fact that Bruce Buffer’s upcoming autobiography is all but a shoe-in for a Pulitzer and we are left with little to complain about. It feels…good.

So before we jinx ourselves, let’s get to the great news regarding the preliminary portion of UFC 156, which was able to pull in record numbers during its run on FX last Saturday despite the fact that it featured several debuting fighters and not a lot of name power. As MMAFighting’s Dave Meltzer reports:

Saturday’s UFC 156 prelims drew 1,897,000 viewers, topping the previous UFC on FX record of 1,860,000 viewers set two weeks earlier for the Vitor Belfort vs. Michael Bisping card from Sao Paulo, Brazil.

The number was a huge increase from the prelims on FX on Jan. 26 before the FOX network special from Chicago’s United Center which did 1,208,000 viewers.

The largest previous audience on FX for prelims before a big show came on July 7 when theUFC 148 prelims did 1.8 million viewers. But that was to be expected, since there was more interest in UFC on that day with the Anderson Silva vs. Chael Sonnen middleweight title rematch than any day over the past two years. 

After almost ten minutes of research, we have determined that there are only two real explanations for the UFC’s sudden viewership jump:

(The average new viewer tuned in for 5 minutes and 54 seconds before realizing they weren’t watching ‘America’s Best Dance Crew.’ Photo via Tracy Lee/Cagewriter.)

For those of you who thought that the UFC’s decision to headline a FOX card with 125-pounders was promotional suicide, it’s time to eat some crow. According to the final ratings numbers, UFC on FOX 6: Johnson vs. Dodson drew an average of 4.4 million viewers last Saturday, peaking at 5.2 million viewers for the flyweight championship main event. That’s only a slight decrease from the viewership of the last FOX card, which attracted 4.4 million average viewers with a peak of 5.7 million for the Benson Henderson vs. Nate Diaz lightweight title fight.

Judging from the data here and here, Johnson vs. Dodson’s 5.2 million viewer peak would place it around #13 on the list of the most-watched MMA fights of all time in the United States. It’ll be interesting to see how the next UFC on FOX event on April 20th stacks up, as it features a returning star in Benson Henderson — and an excellent heavyweight feature adding weight to the main card — but won’t benefit from the frequent promos during NFL broadcasts that UFC on FOX 6 received.

For a quick comparison of the average viewerships for each UFC on FOX card so far, check out the numbers after the jump…

(Well, you can’t say he didn’t warn you. / Photo courtesy of Getty Images. Click for full-size version.)

According to a Yahoo! Sports report, Saturday’s UFC on FOX 5 broadcast averaged 4.4 million viewers, with viewership climbing steadily through the night until it peaked at a hearty 5.7 million sets of eyeballs for the main event of Benson Henderson vs. Nate Diaz.

Although total viewership still fell short of the first two UFC on FOX offerings, the 4.4 million average for “Henderson vs. Diaz” nearly doubled the audiences of the last two FOX broadcasts, which both averaged just 2.4 million viewers apiece. More importantly, “Henderson vs. Diaz” was television’s most-watched broadcast on Saturday night among males 18-34, males 18-49, adults 18-34, and adults 18-49. As Dana White told Yahoo!: “We just killed it. We killed it in every demo.”

The ratings performance was also enough to clinch Henderson vs. Diaz as the ninth most-watched MMA fight of all time in the United States. Four years ago, the top ten list was dominated by Kimbo Slice — and not much has changed since then. Here’s Dave Meltzer with an update on MMAFighting.com (number rankings added for clarity):

(Struggling towards victory in the middle of a barren wasteland — an apt metaphor for Friday-night television, if you think about it.)

 By Oliver Chan

“With all due respect to Spike…  Mr. Hill, Mr. Shanks, and I have 50 gross rating points and promotions in the cushions of our couches.”  - President of FX, John Landgraf, on the performance of TUF on Spike (8/18/11)

There’s a lot to be said about the declining ratings of The Ultimate Fighter since the move to FX and rightfully so. FX has yet to see the same success as TUF had when it was on Spike. However, as John Landgraf pointed out during the August 2011 press conference announcing the deal with the UFC and Fox, Spike simply does not hold a candle to the ratings delivery that FX gets. When you compare the numbers on a national level, he’s right.

Just take a look at the Nielson Prime-time numbers from 3Q11:

(Click to enlarge)

Comparing the two networks, FX has an increase of the 18-34 and 18-49 demos on both impressions delivered as well as the ratings share over Spike. It’s also important to realize that according to the Cable Advertising Bureau, Spike is available in close to 99 million homes, where FX is in just over 97 million.  In other words, FX still manages to attract move viewers, despite being in less than 2 million homes than Spike.

(Where the hell do y’all think you’re going?! Please, I’m begging you, if you stick around, I’ll even break out the Techno Viking dance!) 

We can’t wait to see how Dana White tries to spin this one.

The numbers were just released for all of last weekend’s UFC events. The good news: The main FX card did pretty well and the fourth episode of The Ultimate Fighter hit a seasonal high in terms of viewership (take that with a grain of salt). The bad news: The FUEL prelims were caught by less people than the 2012 Scripps National Spelling Bee prelims on ESPN 3. Probably.

You see, last Friday’s FUEL prelims only managed to draw in 44,000 viewers, absolutely shattering the promotion’s previous FUEL prelim low of 84,000 for UFC on FX 3. If these kind of numbers do not improve, the UFC won’t have to worry about emerging victorious from a ratings war with the WWE because they will be too busy trying to compete with the Punkin Chunkin people. We expect DW to start lobbing insults at “those four-eyed f*cking scumbag f*cks on the Lience Channel” any day now.

(A stranglehold on the competition, or on the sport in general?) 

We don’t know about you, but as we were watching last weekend’s UFC on FX 3 event in our various states of drunken stupor, we couldn’t help but notice a few glaring observations. The first was that the term “dicknailed” will always be both appropriate and hilarious when describing knockouts like the one Mike Pyle delivered on Josh Neer in the first round of their welterweight affair. The second revelation, however, was much more disheartening. As we looked past the fighters and into the stands, it was pretty shocking to see how little of a crowd was actually in attendance. “What is this, a Super Fight League card?” we said to ourselves, then collectively tweeted to one another like a bunch of snickering high school girls. But the simple truth is, our Stalter and Waldorf attitudes were nothing more than a defense mechanism, a cover, if you will, for something we feared might be happening: The UFC is stretching themselves a little thin.

Sure, UFC on FX 3 was as under-promoted as it was lacking any sort of star power, so much so that I will personally admit to all but completely forgetting about its existence until BG reminded us why we should be stoked in the first place. And sure, as with this season of The Ultimate Fighter, the fact that the card was scheduled for a Friday night surely didn’t help gain any new viewers either (a move that should most certainly be retracted next season if TUF ever hopes to recover ratings wise). Be that as it may, the real problem with last weekend’s card was certainly not that of the fight quality (because they were all great fights), but rather part of the looming, aforementioned oversaturation problem the UFC may find themselves facing. And here’s why.

By Elias Cepeda

(The rant in question. Props: YouTube.com/UFC)

You might have read one of the many stories recently on the ratings of the UFC on Fox event that took place Cinco de Mayo weekend. Dave Meltzer probably penned the most significant analysis, given that he’s been providing great business coverage of the sport since 1993. He also had some of the harshest words to describe UFC on Fox 3′s downward-trending numbers.

The overall viewership numbers were down nearly 50% from the previous UFC on FOX broadcast — and significantly lower than other network television MMA broadcasts in the past — and UFC President Dana White didn’t appreciate Meltzer saying so, making his feelings clear in a new video that you can watch above. White argued that his “doom and gloom” report failed to mention the many demographic ratings successes the UFC earned that night.

According to Bloody Elbow’s summary of Meltzer’s piece, published through his subscription-based newsletter, the Wrestling Observer, the writer pulled no punches in characterizing UFC on Fox 3 as a ratings failure:

Photo Props: UFC.com

Even though FUEL TV is still unavailable to most Americans, the UFC been a consistent draw for the channel. When FUEL TV aired the preliminary fights from UFC on FX 1, it set a company ratings record with an average of 148,000 viewers. This number was almost matched by the prelims for UFC on FOX 2, which averaged 144,000.

With the ratings now in for the UFC’s first live card, Wednesday’s UFC on FUEL: Sanchez vs. Ellenberger, FUEL TV executives have to be impressed. The three hour broadcast averaged 217,000 viewers, with ratings peaking at 315,000 viewers during the evening’s main event. Also of note, the event landed FUEL TV’s ratings in the Top 10 for ad-supported cable networks among the 18-49 year old men demographic.

Not bad for a channel that most of the people reading this don’t get.

(Momma said there’d be days like this. Photo courtesy of Spike.)

Well, this is never easy, but unfortunately we have to deliver some bad news — the services of TUF 8 veteran Eliot Marshall and Shannon Gugerty will no longer be needed in the Octagon. Though both fighters suffered defeats on the preliminary card of Sunday’s UFC on Versus event, Marshall’s firing is somewhat surprising, since his split-decision loss to Vladimir Matyushenko followed three straight wins over Jules Bruchez, Vinny Magalhaes, and Jason Brilz. But his loss to the Janitor isn’t the first time that Marshall has put in a dull performance, and he could have been released simply because he isn’t exciting enough. Naturally, Marshall isn’t happy about it:

As for Gugerty, his submission loss to Clay Guida was his second straight loss, and dropped his overall UFC record to 2-3. Have Chase Gormley and Paul Buentello somehow escaped this round of layoffs, or will we be hearing about their firings in the near future? Stay tuned.

Speaking of UFC on Versus…

(Props: MMA TKO)

As expected, last night’s Kimbo Slice/Roy Nelson fight drew a record-breaking audience to Spike TV’s “Ultimate Fighter.”  While the entire hour averaged 5.3 million viewers, the actual fight portion of the show pulled in, according to the press release sent out by Spike, “a staggering 6.1 million viewers” for what was a predictable and not terribly exciting one-sided victory for “Big Country.”  That pummeling now holds the distinction of being the most watched UFC fight ever on Spike TV, so it sounds like somebody really does owe Nelson a Double Whopper with cheese.  And God help you if he finds a pickle on there.

(The terrifying moment when Rogan notices that Samuel L. Jackson is in the audience, and no, he has apparently never heard that imitation is the sincerest form of flattery.)

You have to love this about Spike TV, when they have a good night for ratings or even just a qualified success, they aren’t bashful about making sure everyone knows it.  Spike sent out a press release today touting their 1.5 rating for the “Ultimate Fighter” 9 Finale show, which brought in “more men in the advertiser-coveted demographic of Men 18-34 (663,000) than MLB baseball on FOX (184,000) and coverage of U.S. Open golf on NBC (384,000) which ran earlier that day.”  In other words, they beat a mid-season baseball game and a rain-soaked golf event among young men.  But like the fighters always say, a win’s a win.