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Tag: UFC uniforms

UFC/Reebok Uniform Deal Reportedly Worth $70 Million Over Six Years


(From L-R: Reebok president Matt O’Toole, UFC chairman and CEO Lorenzo Fertitta, UFC social media intern Dana White. / Photo via Business Wire)

Yesterday, the UFC and Reebok laid out the broad strokes of a new partnership that would make Reebok the official uniform provider and commercial apparel producer for the world’s leading MMA promotion. In short: It’s a six-year agreement that will kick off on July 6th of next year, “every dime” of the revenue goes to the fighters — or at least “the vast majority” of it — and payouts will be based on a tier-system determined by a fighter rankings, which are themselves determined by a random and often unqualified assortment of approved media members.

There are a lot of questions about the deal that still need to be answered. But if a new report on The Telegraph is accurate, we now know how much Reebok is paying the UFC, in total. According to Gareth A. Davies, the partnership is “is understood to be worth $70 million over a six-year period.” So let’s break this thing down…

- $70 million over six years is about $11.67 million per year.

- There are approximately 550 fighters currently under contract with the UFC. That figure comes from UFC president Dana White, who said this yesterday: “I couldn’t call all 550 fighters, but I’ve been calling fighters over the last few days and pretty much all the men and women that I talked to are pretty excited about it.” Pretty much! Pretty excited! Nate Diaz was one of the dissenting votes, I guess.

- $11.67 million divided by 550 fighters = an average of $21,212 per fighter per year. Keep in mind that we still don’t exactly know how the tiered payout system will operate. But $21,212 is the number we’re starting with.

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10 Things the New UFC Fighter Uniforms Will Not Include


(“Trust me Roy, this thing is going to change your life.”)

According to BleacherReport, the UFC is working on a deal to create a standardized uniform for its fighters, including fight shorts, walkout shirts, and hats. The uniforms would consist mostly of UFC-branded product and logos — along with the brand of the apparel company — although there would be several spots on the shorts and shirt reserved for fighters’ personal sponsorships.

Clearly, the UFC is pursuing a more “major league” appearance, while trying to avoid any more embarrassing surprises. Until the uniforms are revealed, we can only speculate on whether they’ll bring a positive change (professionalism, yay!) or a negative one (loss of individuality, boo!). But no matter what they end up looking like, we can name at least ten things they won’t include…

Sequins

Chains of any kind

Shoulder pads with big-ass spikes

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