(Meyrowitz is giving MMA another go.)
We already gave you the heads up about UFC founder Bob Meyrowitz’s plans to step back into the MMA business. And now the details are here thanks to a press release sent out this morning.
YAMMA Pit Fighting is the name of the new organization and they’re promising a “unique approach” to their MMA events. Intriguing for sure, but as we said already, is yet another MMA organization good for the sport? Especially one from a guy that ran his first organization off the tracks? Regardless, it’s going to happen – unless Yamma goes all WCO on us. Appears Meyrowitz’s new joint will be throwing a few events for Pay-per-View, with the debut event kicking off in Atlantic City on April 11th of this year.
Check out some of the press release:
Los Angeles, January 29, 2008 – Ultimate Fighting Championship founder Bob Meyrowitz and his company Rope Partners today announced the formation of a brand new mixed martial arts (MMA) league, YAMMA Pit Fighting (YPF). Continuing in his role as a trailblazer in MMA, Meyrowitz and YPF will take a unique approach to the sport by reviving the Tournament fighting format and unveiling a new fighting surface that promises to revolutionize the traditional MMA approach.
Trailblazer is a strong word. Someone who initially had good ideas and the gumption to keep the sport going after being banned in 48 states, but didn’t have the long-term vision to carry it past its rough years – thus kicking your own company in the balls – that would be a better term. Whatever term that might be.