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Tag: Viacom buys Bellator

Viacom Buys Majority Stake in Bellator; Spike to Begin Broadcasting Events in 2013


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”

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