20 Feb 2013 07:16:45 AM
(Wow, we even got *Ronda’s* attention with that troll-headline. Photo via Neil Davidson/Canadian Press)
“Rowdy” Ronda Rousey has rocketed to fame as the latest “Face of Women’s MMA,” and she’s pushed awareness and enthusiasm for her sport to new heights. Now making history as the first female champion in the UFC, it’s entirely possible that the best thing that could happen to WMMA is for Ronda Rousey to lose.
Ronda Rousey made her pro debut two years ago this March, defeating a scary Brazilian lady very quickly via armbar. Since then, she’s burst into the mainstream consciousness — as much as she can inhabit the mainstream, competing in a fringe sport like MMA —and has almost single-handedly driven interest in women’s mixed martial arts competition. Her background as a lifelong judoka and Olympic medalist immediately establishes her a legitimate athlete, while her looks have won her a bit of extra hype. Not that the hype was undeserved: Rousey has demolished her competition, notching six straight first-round stoppages by armbar.
That dominance is what gained her the attention of the man who previously maintained that he had no interest in female cage-fighting. After gaining control of a double-handful of women’s contracts when Zuffa obtained rival promotion Strikeforce, Dana White couldn’t help but change his mind about gender-equality in the Octagon. Rousey was pushing attendance, she was a moneymaker, and White chases money like a Kardashian chases famous dick: single-mindedly, without shame, and intent to take it all in. That he would also be cockblocking (snirk) another promotion by denying them the most marketable fighters in the market would just be icing on the cake.
And make no mistake: that’s exactly what’s going on here. What may at first seem like a boon for female fighters — the increased visibility of the world’s top MMA promotion in the UFC — also has the effect of skimming the top talent from the free agent pool and keeping them from Invicta Fighting Championships, a promotion that’s actually dedicated to the advancement of the women’s division.Read More ADD COMMENTS (15) DIGG THIS