(Would you let these men design your child’s bed?)
Its following is such that TapouT now enjoys the trappings of celebrity, including its own TV show, Hollywood-agency representation and product licensing that goes beyond fight gear. There will soon be TapouT bottled water and energy drinks, and it’s also considering lending its name to youth bedroom furniture.
“It’s very cool — we’re looking at what would be sort of a caged bed,” said Dan Caldwell, one of the company’s founders, who goes by the name Punkass.
Well, it finally happened — TapouT has become drunk with their own power. Either that, or they’ve run out of ideas. The t-shirt juggernaut now offers everything from bikinis to rash guards to belt buckles to sandals; basically, anything you can conceivably wear, you can buy a version of it with the TapouT logo. So now what? Energy drinks, sure, that one’s a no-brainer. But what other products can they stamp their “inyaface” ‘tude onto? I have to say, an S&M bed for children wouldn’t have been my first guess. First of all, they’re probably too big to sell at Hot Topic. And also, A CAGED *BED*, ARE YOU OUT OF YOUR FUCKING *MINDS*?!?
You know I don’t like to speak ill of others, but it feels like TapouT might be starting to extend past its area of expertise (apparel), and, you know, dilute the brand or whatever (furniture?). I imagine Mask, Punkass, and Skyscrape sitting around their office, mountains of cocaine in front of them, spitballing ideas. “Bros, don’t even trip, I’ve got our next trillion-dollar idea,” Mask says. “Dig it: CageBed.” Meanwhile, Alejandro Sosa’s hit squad is swarming into the compound, but they’re all too high to notice what’s happening on the security cameras. Metaphorically speaking, of course.
(Props to Robert at MMAPayout for the tip.)