NASCAR

(Something's wrong here. I only count three skulls.)

In an attempt to broaden their fanbase, Affliction is shelling out the dough to appeal to a normally untapped potential audience: Nascar-lovers. Mike Skinner's car is turning into a moving billboard for the clothier-turned-promoter at the Pepsi 500 this weekend in San Bernardino, Ca.

Looking at the artist's rendition of the car above (courtesy of Yahoo's Steve Cofield), I'm totally pumped to see some skulls go screaming down the track. So pumped, in fact, that I may even watch Nascar (no I won't).

What's interesting here is that this whole stock car ad campaign makes a few assumptions that may or may not be valid. One is that there are enough Nascar fans who know enough about MMA already to even recognize what this is an ad for. You have to either know what Affliction is, or know who Arlovski and/or Barnett are for this to even make sense. The "vs." gives it away that there's probably a fight going on, but aside from that all you've got is a date and some skulls. Maybe the thinking is that if a date and skulls aren't enough for you, then Affliction doesn't want your money anyway (yes they do).

Just out of curiosity, any Nascar fans out there? As in, for real? I gotta be honest, this is as close as I ever came. And, to a lesser extent, this.

(Koscheck/Sanchez 3 will happen when Kos allows it to happen.)

People don't stop running their mouths just because it's the weekend. Here's what you may have missed...

Dana White on haters: "All I have to say about that is don’t ever (expletive) doubt us. All these (expletive) idiots out there that like to talk (expletive) and (expletive) don’t ever doubt us, man. Don’t ever, ever doubt us."

Josh Koscheck on Diego Sanchez: "I think I'm in his head. He's only been thinking and focusing about me for the last year. It's actually kind of nice. He's in the same shoes I was after The Ultimate Fighter. For two straight years I woke up every morning hating Diego Sanchez."

Rich Franklin on his future title prospects: "Realistically, another fight with Anderson wouldn't be that interesting for fans."

Dana White on stock car racing: "You come over to my house this weekend and we kick back and watch TV. We put on (expletive) NASCAR. We’re like, ‘Holy (expletive). Look at all the (expletive) people at this race. All those fans and this and that. These guys got television deals and merchandise deals and all this crazy (expletive). You know what? Let’s steal two of their drivers, and let’s start our own (expletive) company. We’ll call it (expletive), you know, GASCAR instead of (expletive) NASCAR.’ That’s how (expletive) stupid it is."