Showtime

(Props: sports.sho.com)

With Strikeforce: Fedor vs. Rogers just five days away, Showtime is spreading the word with an episode of their new half-hour hype-series, Fight Camp 360; the Fedor/Rogers installment debuts tonight at 9:30 p.m. ET/PT, so set your DVRs now. As you can see from the preview clip above, Emelianenko is being presented as a living embodiment of "fear of the unknown" — an immortal of MMA with no apparent weaknesses — while Brett Rogers is the man of little fear and great faith, who can create his own legend with a win on Saturday.

Fight Camp 360 will take viewers inside the training camps of both fighters, from Fedor's remote compound in Stary Oskol, to Rogers's home base in Minnesota. For a better idea of what you'll be seeing tonight, check out MMA Fanhouse's detailed recap of the show, and MMA Junkie's exclusive photo set from Emelianenko's camp (warning: shirtless Jerry Millen). Replay times are after the jump...

(The latest Fedor/Rogers video promo, courtesy of YouTube.com/CBS. Props to MMA Fanhouse for the tip.)

Just as HBO uses the 24/7 series to plug notable boxing matches, Showtime has launched its own behind-the-scenes hype series with Fight Camp 360, which debuted October 10th with a profile on the Super Six World Boxing Classic. But 360 won't be limited to just boxing. According to Brett Rogers, Showtime is preparing an episode of the show to promote Strikeforce: Fedor vs. Rogers, slated to air about a week before their November 7th fight.

Of course, that event will air on CBS, not Showtime. But Showtime is owned by CBS Corporation, and it's the network outlet for most of Strikeforce's events, so it's in their best interest to pitch in with the promotional effort, which has taken a while to warm up. But hey, better late than never — and it's great to see MMA fighters start to get the "all-access" treatment before big fights. Though if you're one of the Showtime video producers who has to fly to Stary Oskol and freeze your ass off while shooting some B-roll of a new swingset being installed at Fedor's training facility, our condolences...

(The hazy glow in this picture can only mean one thing: we've stumbled into one of Nick Diaz's dream sequences again.)

Strikeforce’s June 6 show is already shaping up to be as good or better than their debut on Showtime earlier this month.  In addition to the Jake Shields vs. Robbie Lawler main event, they’ve gotten verbal agreements from Nick Diaz and Scott Smith to face each other in a 180-pound bout.  Apparently the extra weight felt good on Diaz as he smashed Frank Shamrock’s face all to hell, which is a good thing since he’ll be taking on a guy in Smith who can definitely take a shot.  

(Cheer up buddy, that's like one viewer for every dollar you made! Photo courtesy of MMA Weekly.)

According to new viewership figures dug up by FightTicker, Showtime's broadcast of "Strikeforce: Shamrock vs. Diaz" pulled in 364,000 average viewers on Saturday night, for an average rating of 0.64. While that may sound piss-poor, considering the UFC drew 1.9 million viewers (and an avg. rating of 1.4) for their replay of UFC 94 on Spike TV the same night, there is a silver lining.

First off, that 364,000 figure makes "Shamrock vs. Diaz" the third most-watched MMA event in Showtime history, putting it just behind Strikeforce's "Shamrock vs. Baroni" event in June 2007 (which hangs on to its #2 spot with 365,000 viewers) and the Kimbo Slice-headlined "EliteXC: Street Certified" in February 2008 (which scored 511,000 viewers). Plus, you have to take into consideration the fact that Spike TV is available in six times as many homes as Showtime. And still, Strikeforce's 1.53 rating among men aged 18-34 actually beat UFC 94's rating in that category (1.3).

I'm not an expert in this stuff, but that seems like a decent starting point for Strikeforce 2.0. No, they're not ready to throw together pay-per-view events, but they managed to make a good showing with a card headlined by a non-title fight involving one guy who was coming off a loss. The event itself was entertaining enough to hook most viewers into coming back for the next installment. Can June's "Lawler vs. Shields" show keep the momentum rolling — or will it be a ratings disappointment without a big name like "Shamrock" to draw casual viewers?

(Alas, Shamrock's pleas for Diaz to "mellow out" were all in vain.  Photo courtesy of SI.com)

Strikeforce’s first offering on Showtime yielded some pleasant surprises and some totally unpleasant non-surprises.  We turn now to the arbitrary numerical ranking system of the Potato Index to tell us who’s up and who’s down after this weekend.  Giddyup.

Nick Diaz +123
His biggest win in years proves that Diaz is a true main event fighter who deserves to be taken seriously.  He beat a slower, but still capable Shamrock in every aspect of the game, and even helped him up afterwards.  Now we await the results of his drug test.  Please Nick, tell us you didn’t screw that part up.

Frank Shamrock -68
“The Legend” showed a lot of heart, but not a whole lot of skill or endurance.  Maybe those surgeries and his advancing years are taking more of a toll than he let on, or maybe Diaz really is that good of a boxer.  Either way, if Shamrock can’t do better in the rematch with Cung Le he should seriously consider calling it a career.