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Stephen Colbert Shows Brock Lesnarrr How to Treat an Official Sponsor

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As if it wasn’t enough that Brock Lesnar’s UFC 100 antics drew the negative attention of the mainstream media, now we can add the fake mainstream media to the list of Lesnar detractors.  On last night’s “Colbert Report,” Stephen Colbert took Lesnar to task for disrespecting UFC sponsor Bud Light.  If Colbert’s attempts at pronouncing Lesnar’s pretty easy last name didn’t clue you in that he might not be an avid MMA fan, the requisite jokes about biting ought to do it.

I guess the question here is, should we see it as a positive sign of increased awareness in the mainstream that a legitimate story on the UFC gets mentioned on a highly-rated, non-sports, fake cable news show?  Or does the fact that it came on just after a bit about a taekwondo fighter who opened a brothel in New Zealand suggest that maybe this isn’t such a huge step forward?

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Fight Fan- July 22, 2009 at 5:35 am
CP, there's more on TV than the Spike network. Can't believe you guys know nothing about Colbert and his schtick. That was meant to be funny, not a critical look at MMA.
UFC fan- July 21, 2009 at 7:51 pm
Colbert sounds like that faggy dude from Heavy metal the movie bitching about who really owns the "locnar".
Peppermint Nightmare- July 21, 2009 at 5:32 pm
Are you kidding me? That was a riot.
Ben and Ben need to lighten the fuck up.

I can't believe you guys got your panties in a bunch over this.

Warcraft- July 21, 2009 at 2:26 pm
I'll combine my two favorite Lesnar nicknames Ladies and Gentlemen welcome to the Cock-ChestNaaaaaaRRR Era.
sPeLLcHeCkEr- July 21, 2009 at 2:09 pm
lesss-nahrrrr... Colbert just went Cobra Commander on national television, multiple times.

I got a good laugh out of it, but it annoys me how "Ultimate Fighting" is an actual term that's being regurgitated over and over. IMO it's one of the bigger misnomers that hinders the sport's legitimacy.

There's a HUUUGE difference when you think about what's involved in something called "Mixed Martial Arts", as opposed to "Ultimate Fighting", or "Cage Fighting".
Cock Chestner- July 21, 2009 at 1:12 pm
coors light rules!!!!!!!!!!!!!!!!!!!!
Chri534.- July 21, 2009 at 12:50 pm
Pinkie's up...
Titos Head- July 21, 2009 at 12:44 pm
Bud Light is Pussy beer anyway
PurplePickle- July 21, 2009 at 12:36 pm
As an American patriot I can state with utter certainty the following:

Colbert should be dragged into the street and kicked to death.

The majority of American beers do truly suck ass.

Brock's antics have gotten Bud Light more play than the center spot of the octagon ever would have if he had not acted a fool.

Eventually the majority of Americans will know about the UFC, but still have no idea what you are talking about when you say MMA.
GetUpAndKill- July 21, 2009 at 12:07 pm
Colbert is one smart dude....half of these fake media shows tell more truth than real media. Popular media control is down right martial. We are shown what to believe and are entertained by "news coverage" as much as any fictional programming. Don't believe the hype, trust no one, don't trust what you see or read or hear unless you are the witness. If you are the witness, stay silent or else get shot by your Government like the late William Cooper (look him up on you tube). In conclusion, Cain Valasquez will beat Shane Carwin and then Lesnar and Brown Power will reign over all weight classes...that is until the zionists hear about it.
Truth is Bond.
just some dong- July 21, 2009 at 11:56 am
Before another person in the media opens their yap with "Is Brock Lesnar good for MMA?", I wish they'd just ask themselves this simple question: "Do I care to see more of Brock Lesnar?" If you'd rather never see Brock fight again, then you probably shouldn't be reporting on MMA in the first place, because you're a part-timer. If you're eager for Brock's next fight, then you don't even need to question his antics in the first place.

FreddyFangers- July 21, 2009 at 11:47 am
Seriously Bens you are missing his shtick. Just like and uneducated MMA hater thinks its human cock fighting.
Dmonicideals- July 21, 2009 at 11:38 am
Colbert is great, i was dying the whole time.
Meohfumado- July 21, 2009 at 11:37 am
"If a man's middle finger is bigger than my forearm, then he can flip me off all he wants...."

Man has a point.
lilpo0ts- July 21, 2009 at 11:30 am
lol i love colbert, one of the most intelligent comedians in the world. "ha haaa! thats a mankiss"
Deadpanda- July 21, 2009 at 11:29 am

Old_Bald_and_Irish Says:
Tue, 07/21/2009 - 10:35

The only bad publicity is no publicity.

That's the main point. Colbert didn't say anything that avid MMA haters didn't all ready think. Yeah he made a gay reference to the ground game... bla bla heard it before, he's just appealing to his audience. I have a feeling Colbert is better read on MMA than he lets on. (Something about the way he worded the segment made it seem clear that he knew how HUGE it was for the UFC to have a corporate sponsor like fucking BUDWEISER!)

The main thing that counts is that the UFC is breaking more & more into the public spot light. More over, I can't say this was negative attention; this is the very liberal media siding with the 'Corporate' side of the UFC against Lesnar's less than admirable portrayal of a champion & bashing the main sponsor.
Dojima- July 21, 2009 at 11:15 am
"Bud Light has drinkability in that its possible to drink it."
LowelltheHammer- July 21, 2009 at 11:13 am
How do people still not understand Colbert's shtick yet? The mispronunciation of the name, the ignorance of the sport, it's all part of his comedic approach. He does this with every single topic he addresses.

Seriously people, lighten the fuck up.
Kellenavalanche- July 21, 2009 at 11:12 am
Y'all got a shout out at mmafanhouse. Just sayin.
xocgx- July 21, 2009 at 11:09 am
Well, Stephen Colbert is the Greatest Living American, so if he said it, then it must be full of truthiness!
Fiction- July 21, 2009 at 10:55 am
In all fairness , he does pronounce his own last name wrong...
Juice- July 21, 2009 at 10:54 am
I'm pretty sure he is doing the same thing with Lesnar's.

Colbert = Colb-air
Report = Re-pore
Sports Report = Spore Repore
Lesnar = Lesnaaaaar
Shatski- July 21, 2009 at 10:44 am
heheh. Yeah, he's classy.
Isn't the whole point of the show to play an uneducated man trying to act educated? Either way, whether the ignorance of the sport and Lesnarrr's name is intentional or isn't, it's still funny.
O.B.I. I just realized that if said like that, you sound like you belong in the Wu Tang Clan, but more importantly, truer words were never spoken so far on this post.
Geriatric Peon- July 21, 2009 at 10:42 am
"like drinking a bud light down wind from an artificial flavoring factory" These are the words that remind me why I love Colbert. Coors Light = Suck, bud light = slightly less suck, paying $6 for a keg cup of bud light at a UFC event = unholy suck
omunto- July 21, 2009 at 10:36 am
Haha I love the etiquette Colbert shows by lifting the pinky while drinking beer out of a bottle.