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The Great White Hype

As we roll towards UFC 80, the hype machine is already revving for UFC 81. I, however, still have the burr of Sokoudjou’s hype rammed up my ass and am going to proceed with caution. My particular focus is on the building hype surrounding Brock Lesnar, the former college wrestling champ, WWE champ, NFL shit-causer, Japan pro wrestling star and now undefeated MMA fighter (1-0). It was announced at UFC 77 that Lesnar had signed with the UFC, so we knew it was just a matter of time before we started hearing the hype drums in the distance. He faces off against Frank Mir on February 2nd in Las Vegas.

Lesnar’s story might be an interesting one, but only because he’s earned a reputation for pissing in the face of success. I’m not convinced he’s going to be a force in the UFC, but if he does pull his shit together and starts making waves, I wouldn’t be surprised if he bolted like he always does. However, if he does become a huge UFC force, I will erase this post and replace it with one where I predict Lesnar will be the next UFC king. That’s how I roll.

Let’s glance at our most recent hype example. The bad taste of The African Assassin’s loss has been particularly rank for bettors. Some of the lines had Sokoudjou and Machida almost even at UFC 79 with some giving the edge to Machida. Yet most sites like this one still suggested betting Sokoudjou. Message boards around the MMA world threw more fuel on the hype fire and by the afternoon of the 28th, it was being reported by BloodyElbow that wages were being placed overwhelmingly on Sokoudjou. Not that the Assassin didn’t have a shot. He had impressive KO’s in PRIDE, is a ball of muscle and those dreds look badass. But this is the UFC and Machida has been winning in Dana World already. He’s a counter strike specialist and his ground game is one of the best (notice BloodyElbow saw past the Sokoudjou bullshit).

Did we – and bettors – pay attention to this? We’d like to say yes, but the hype monster is too fucking strong sometimes and we don’t realize it until we see the guy we bet (Sokoudjou) on his back for most of the fight looking like a turtle flipped on his shell. I don’t blame us. We just want to be there when the next dominating fighter bursts on the scene — is that so wrong? So when you feel the urge to throw down your life’s savings on Brock Lesnar just because something inside is telling you to, that’s not intuition. It’s Dana White’s hype machine.Note: We should mention that one of Lesnar’s nicknames is “The Next Big Thing”. Subtle.

Cagepotato Comments

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Decipher- January 29, 2008 at 5:44 am
I hope he pops franks head off with a rear naked, he is washed up
KTFO- January 26, 2008 at 11:35 am
He's no match for captain insane-o!
Kevin- January 23, 2008 at 5:48 am
We already saw this episode with the NFL. Except the NFL made him try to earn the spotlight. He failed. He will fail again, and the UFC has already failed. I have respect for the UFC, but this is embarrassing.
Dan- January 16, 2008 at 6:43 am
On paper frank should fuck him up, but as we all know this is mma and any thing can happen.

lesnar last bout was a joke, but he's still an NCAA div 1 champ and that aint nothing. i see him getting the take down but i just dont see lesnar getting the mount on mir and thats the only way he's going to pond him out. my money is on mir 1st round armbar fom the bottom.

dream stoppage mir by KO flying knee to the head
Anthony- January 3, 2008 at 9:31 pm
You can't choke out Brock Lesnar. He's got no neck. I dunno I think South Dakota's boy will give Mir a run for his money.
The Agent- January 3, 2008 at 1:49 pm
WWE is fake, so lets all welcome Brock to the real life of fighting
Mr. B- January 3, 2008 at 2:16 am
"That’s how I roll."

Good to see that you are covering your bases.
BIG CHRIS- January 3, 2008 at 12:40 am
Mir is going to choke this guy out in the first round.....
Jeremy- January 2, 2008 at 10:23 pm
I want Mir to win, and make this guy work from the ground up like everyone else, hes just gonna quit a year any ways
lolwut- January 2, 2008 at 8:04 pm
I hope brock doesnt get his ass whooped. i really wannna see him beat mir but i just dont think it will happen. Every time ive been fooled by dana whites hype machine so this time im gonna bet on Mir.