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THQ’s Executive VP Helps EA Sports Sell Its New MMA Game


(Video courtesy YouTube/EASports)

I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product look better.

Like the Pepsi commercial that depicted a Coke and a Pepsi delivery driver sharing a can of their respective company’s soft drink with one another. When the Pepsi driver tries to get his drink back, the Coke driver refuses and a fight, and 90′s hilarity ensues.

Another oft used technique in comparative advertising that is commonplace during election time, is for politician’s campaign commercials to focus on refuting the claims of their opponents with counterpoints.

We’ve all seen the, "[insert name of politician] says that lowering the cost of healthcare isn’t a priority of his. That’s because his wife is a doctor. Shame on you [insert name of politician here]. Paid for for the campaign of [insert name of opposing politician here].

EA Sports is following in the footsteps of its political hopeful counterparts in its latest ad spot refuting the executive VP of THQ’s claims that no MMA fan is going to buy the new EA Sports MMA game when it comes out.


Here’s what Don Gold had to say in an interview with Game Spot when asked about his competitor’s upcoming foray into MMA gaming:

"EA, which is a very well known company and who makes big sports games, they couldn’t get our license. They were not fans of the UFC, they were not fans of mixed-martial arts–and they decided to change their business plan and became a "me-too" company and create a "me too" fighter. They couldn’t get what they really wanted, so they tried to create a game that would compete with us," Gold said. "We have a lot of respect for them, but there’s nothing in that game that would entice me or anyone I know that’s an MMA fan to buy it. If you want stars, the best organization, the best graphics, you’re going to stick with what you bought last year because this year’s game is even better. And the fact that we didn’t cheat or cut corners in 2010, I think our fans are going to be very happy."

I’m guessing that by "me or anyone I know that’s an MMA fan," Gold is referring to TUF Noobs who only follow and watch UFC.

The video above is EA Sport’s tongue-in-cheek reply to Gold, who they incorrectly identified in the ad as the executive VP of UFC, but still effectively make their point.

Personally, I’m excited by the prospect of "fighting" with non-Zuffa fighters under PRIDE rules in the game. Having the option to draw from the rosters of DREAM, Strikeforce, etc. is awesome as is being able to pit guys like Fedor against Overeem or Randy Couture since none of them will likely ever fight in real life. From what I’ve seen, the ambitious online play, customizable rules, fighting surface and venue options are going to be a major selling point of the game and I’m looking forward to playing it.

Stay tuned in the coming weeks for an exciting announcement regarding a CagePotato-EA Sports MMA promotional partnership that will include some really cool contests and giveaways.

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Mike Jack- May 18, 2011 at 1:06 am
This is very nice article or i like it because its informative

Giclee
Mike Jack- May 18, 2011 at 1:04 am
This article is very nice & i like it this is paragraph is so nice or very informative
Debt Relief
Jason Luptak- February 13, 2011 at 3:22 am
How would you like to know how to command or manipulate Nicholas Robert Diaz and Aug 1st of leap or Aug 2nd of common years born people along with men and women born on all other days of the year? Listed here is a demonstration about Aug 1 leap or Aug 2 common years born male: “how to become pals with him, and, if desired, how to send him away on a particular vacation by simply provoking antipathy, so that he would want to part with you, while you would be in control of how long the actual parting will continue.” - Catalog of Human Population (CHP) - human software
Seoul Brother- September 19, 2010 at 5:42 am
@MRuss: Of course this looks pretty good. It has a catchy music track, pretty decent rapid-fire/ short attention span editing, and some recognizable faces. Aside from some authentically depicted tattoos and logos, I'm still not impressed with the texture mapping and sub-standard level of detail.

EA also has put out great looking publicity pieces which are passed off to be authentic representations of gameplay or in-game footage when they're tailor made to convince you that their new title is hotter than it really is. Other publishers do this too, but EA has been caught red-handed.

Given the cost of a new game, I think I'd rather wait to see what the reviews are like before I jump to be first to get this.
GrossIdiot- September 18, 2010 at 8:41 pm
It was the EA Sports "LA Office" that rejected the idea to make an MMA game and claimed MMA was not a sport...

The EA Sports Office based in Vancouver B.C., Canada that wanted to make the game and IS making the game....So you can't blame the entire EA Sports company for deciding not to do business with the UFC in the first place only the L.A. Office...
Seoul Brother- September 18, 2010 at 8:17 pm
@David_Banner: To be fair, I've seen lots of mma websites use EA's game or THQ's games for story material including previews, video clips, recycled press releases, etc. It's not just CP that's trying to capitalize on a game.

And without getting too deep into things, while EA Sports has a metric shit ton of experience with sports games, THQ has made MMA games for a very long time including the superior Pride F/C game for the PS2. Regardless of which promoters a game publisher is working with, I'm going with the guys that have more experience.

One thing came to mind about EA Sports, and that's their Online Pass program. If you buy an EA Sports game second hand, you will NOT be able to play that game online unless you fork over an extra $10. THQ started a similar program with UFC Undisputed 2010, but they're only shafting secondhand buyers for $5 to play online. That fucking sucks no matter how much they're charging.

Mike Russell- September 18, 2010 at 8:06 pm
The game looks awesome. That's my opinion. You must be new to CP if you've never seen an opinion piece here.And as far as the EA not wanting an MMA game story, you guys know that it was Dana who mentioned that, right? 
David_Banner- September 18, 2010 at 2:06 pm
I thought it was funny when EA declared MMA wasnt even a sport and not worth even mentioning. Then they came out from under their rock and saw how big it was and became BIG fans. Even funnier is now they have the Cage Potato eating out of their white glove.
David_Banner- September 18, 2010 at 2:01 pm
LOL @ Levi. You picked up on that too ehh. So much for the unbiased reporting Cage Potato. Did EA promise you your name in the credits? A name on a ringside banner. How pathetic.
Jesus Tapped- September 18, 2010 at 12:50 pm
A Pepsi/Coke commercial came on right when I was reading this. Scary.
jtchang- September 18, 2010 at 12:22 pm
I just jizzed a lil bit after watching this
Hank Mardukis- September 18, 2010 at 11:58 am
Ah come on MRuss we all know you didn't go to college...
MyFightWiffaCheeto- September 18, 2010 at 8:16 am
Damn MRuss. Putting your readers on blast!

That dude is pretty ugly though...
Ascerendant- September 18, 2010 at 2:44 am
In terms of creating a fighter to look like yourself, it's probably going to rock. They're offering the same option as in Fight Night, meaning you can import a picture of yourself (upload via internet or take a snap with the Playstation Eye / Xbox Live Vision / Kinect) and the game will generate a fighter that resembles you quite closely (depending on the hairstyle you have as it only captures the face and you have to apply prefab-hairstyles).

As to Don Gold: according to this linked in profile he works for Zuffa, not THQ: hxxp://www.linkedin.com/pub/don-gold/8/414/9a7

He is also identified as UFC by the EA video and in the gamespot interview. He's probably just Zuffas executive producer on the franchise working with THQ.
Charming Charlie- September 18, 2010 at 1:13 am
I read Mike's comment fifty times before it made sense.
Mike Russell- September 17, 2010 at 10:46 pm
I doubt you're anyone's type here, Levi.hxxp://c2.ac-images.myspacecdn.com/images02/136/l_88bae849dcc042cc9012f76d9e85cff1.jpg
Levi Jones- September 17, 2010 at 10:34 pm
Nice infomercial. This game and this site can blow me.
ArmFarmer- September 17, 2010 at 7:56 pm
Seriously though, if you're looking for some new games get the Playstation move I just got it today and it is fucking sick. I've only gotten a chance to try the gladiator fighting and the table tennis but they are both surprisingly realistic. I've never even played a wii so I don't have anything to compare it too but I was pretty blown away, it's suppose to be far more accurate not to mention you aren't a generation behind in the graphics department.

I'm hooked on the gladiator one. If you happen to be good with nun chucks (my dad made me a pair when the first ninja turtles movie came out) I figured out a fun trick. You just let the controller drop and grab onto the wrist strap and bam you just made yourself a nunchuck sword. I annihilated with that tactic, but you wear yourself out a lot faster cuz of the constant motion (you wear out, not your character). I would switch back and forth between holding it like a regular sword or dropping it for the strap.. it woulda made a sweet youtube vid I'm sure esp. considering the glowing ball and dark room.
ArmFarmer- September 17, 2010 at 7:42 pm
You know why I won't get this game? Because UFC went to ea sports first and wanted to work with them, and they were denied because according to ea execs "ufc isn't a real sport". That kind of ignorance turns me off to companies, they had their chance and all they did was insult the sport.

I think mma games are going to inevitably suck anyway though because the sport is way too complicated to carry out with 2 joysticks and a hand full of buttons. I'll probably never buy one, but if I did want to buy the ea game I still wouldn't buy it because they pissed me off.

That's a lie I probably would.
Jubbie- September 17, 2010 at 6:15 pm
I agree I probably won't get this game unless they've spent a lot more time fleshing out the career mode. I actually wasn't on the bandwagon hating on the UFC game this year because I think they went the right direction in expanding the differences between fighters by picking different techniques. Their execution was just horrible and the career was still too shallow.

I don't like the animations either and prefer the UFC graphics. But I can overlook that for deeper career mode and a submission game that isn't making circles with a stick. In the end, I also would like some form of incentive to earning sponsorships and titles beyond a congratulations picture. Fake or newer fighters actually progressing alongside your character would be awesome too. It gets stupid in the UFC game that I'm fighting Anderson Silva when he's 45.

All this is tempered by the fact that it's still EA who is just as evil corporation as Activision and will spend one year making a decent game and release trash year after year like Madden.
KidDinomite- September 17, 2010 at 6:04 pm
I'm waiting for a CAF mode where you can have custom fighter introductions so you don't have to name your fighter stupid shit like "Lightning" or "The Dog". The game should allow it so you can input a custom intro so you can sound like Jimmy Lennon jr. or Bruce Buffer if you can fake the voice, all you'd have to do is type in the name. Or there should also be a lot of names to choose from like EA did with Fight Night as well. I'm sure there's other guys with the name Brock and Lesnar somewhere in the world.

I managed to make a pretty faithful representation of myself for Fight Night. You take a picture of yourself from the front and from the side, upload it to the EA servers, download it to your xbox in the game, it scans the picture and you have a pretty good match of your face. You can even alter your looks further to make a pretty exact match. And that was in Fight Night two years ago. I think they actually improved the picture scans since then.
newdeal- September 17, 2010 at 5:45 pm
I have ufc 2009. Skipped 2010 because after playing the demo I thought they messed up the game. All they needed to do was fix career mode and fix online multiplayer. Maybe they did but after playing the demo I wasn't inspired to spend the money to find out. I won't buy the ea game either but I hope it makes the released a better game in 2011
Seoul Brother- September 17, 2010 at 5:36 pm
I'm not impressed with the character detail in the fighters. This puff piece also didn't look too fluid. Honestly, the footage looked unfinished. It seemed to say that their game was strong based on ancillary details like arenas, training areas, fight cards, etc, without showing a lot about how dynamic the actual fighting is. I'm gonna wait until I see a metareview of this.

And while there are lots of motherfuckers I would love to give a soccer kick to their head before I stomp on their skulls, aren't those strikes illegal? Is that the sort of thing that Strikeforce wants to be associated with?

Somehow I have a very bad feeling that this is gonna get a price drop real quick.
jimbonics- September 17, 2010 at 5:34 pm
Oh, and the game looks pimptastic.

Even though, yeah, "Fuck EA.." this game is starting to make me think, "THQ always did suck". Because, THQ always did suck.
jimbonics- September 17, 2010 at 5:31 pm
@DonkeyShane

hxxp://www.jimbonics.com/images/spd.jpg

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