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(Marcus Davis and Ion: A match made in…convenience?)
Less than a week before UFC 125 goes down in Las Vegas, UFC president Dana White has revealed that there will be a "Prelims" broadcast before the pay-per-view card – good news, since it’s one of the most interesting undercards in recent memory. But it won’t be aired on Spike TV. For the first time, the UFC will put a broadcast on Ion Television, which is apparently cause for celebration, even though we only had a vague knowledge of the channel’s existence until this morning. Said Dana White: "These guys are considered a network. The FCC calls them a network. This is the first time we’ve ever been on network television, and the prelims are going to be aired. It’s a big deal. It’s in over 100 million homes."
Three fights will be scheduled for the broadcast – Marcus Davis vs. Jeremy Stephens, Josh Grispi vs. Dustin Poirier, and Phil Baroni vs. Brad Tavares – which is unprecedented in itself. "The prelims we do air, there’s only supposed to be two," White said. "Time-wise, it’s impossible to pull off three if they all go to the distance. I’m going to roll the dice on this thing. Not only are we going to bring the prelims to the fans, but everybody has been hammering me for the Phil Baroni-Brad Tavares fight, so I’m going to do three fights. I’m going to give them that fight, too."
Of course, White isn’t just putting this show together out of the goodness of his heart. He also hopes that the UFC 125 prelim broadcast will finally put an end to those "how are you going to repay us for UFC 112?" demands that have hounded him all year.
"I always try to give the fans as much as I can give them," White said. "I love being able to give them free fights. That’s always been my goal and my model with this thing since day one…the prelims were not supposed to be aired for this show, but I know the fans are always asking how I’m going to pay them back for some other shows. Well, here you go. If everything else I do isn’t enough, let this one be it." Got that, you ungrateful brats?
Ion launched in 1998 as PAX TV, rebranded itself as ’i’ in 2005, then changed its name again to Ion in 2007. Financial troubles have plagued the network in recent years, and it is absent in a number of major markets like Albuquerque, New Mexico; Reno, Nevada; and Baton Rouge, Louisiana. Still, Ion’s ratings are on an upswing. Dana White wouldn’t comment on the network potentially being the future destination of that rumored UFC channel, only saying that "this might be a regular thing."








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comments"While the debut of the UFC on network television can be considered a new landmark for the promotion and the UFC is touting UFC 125 prelims' reach of almost 100 million U.S. households through ION, that number is right there with the basic cable channel Spike TV, which is available in 99.4 million homes."
Goodjob Dana White, you really showed Bob Reilly and all the competitors with this shitty channel. Spike has MORE homes, and a way better demographic. Leaving Spike would be a huge mistake. I always found that channel fit perfect with the UFC. The only thing I can't stand with Spike is their CSI reruns.
Michael Davis Smith Tweets:
"UFC preliminary fights on IonTV are a step down from Spike--fewer households, worse demographic.
Ion's demographic is "people who buy things off infomercials"
Awesome. So apparently their contract with Spike TV is ending soon, and this could be a permanent thing. He always talks about how awesome Canadian fans are, maybe he should get on giving us some free prelims too, you bald piece of cuntass dog shit. :'(
In other words it's the channel for me, I just don't live close enough to watch it so fuck that noise. How many homes is spike in? it must be 40-50million atleast? it's a main channel up here with standard cable.
Ion might not be the most well known broadcast station - but it is a broadcast channel, and that means it will be available to a ton more people than it would ever be on spike.
I don't have cable - and I'll be able to watch this. It will be huge for ION if they keep this kind of thing going forward - and breaking into the airwaves will be fantastic for the UFC.
I'm also willing to bet ION was willing to give up a LOT of control to the UFC as far as production and whatnot - so I'm sure that was a huge deciding factor as well.
I do love me some Jlove
On the upside, no ads for Blue Mountain State.
Wow Dana, you really showed Coker and Co., You've hit the big time baby, NETWORK TELEVISION!!
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