The eleventh season of The Ultimate Fighter is set to kick off on March 31st, and Tito Ortiz doesn’t plan on sleepwalking through his second tour of coaching duty like some people we know. As we see on this recent Inside MMA appearance, Ortiz vows to train his guys hard — not just as fighters, but as businessmen:
So will Ortiz be giving seminars on personal branding in between the sparring sessions? ("Nobody leaves this gym until they give me three new t-shirt designs!") Will he make his guys watch old tapes of him on Celebrity Apprentice? As Bruce Buffer points out, Chuck Liddell will probably just show up and be Chuck, so maybe there is an advantage for the TUF 11 hopefuls to work under a master self-promoter like Ortiz. And maybe Tito’s personal attention to his team will make him the surprise good guy of the season…
Tito on the other hand.... you go boy! Seems you're cleaning your shit up. . . .
I see Chuck being a "Rampage type" coach and losing the competition but still kicking ass in the Big Fight with TITO.