(Cain Velasquez really knows how to spoil a good nap. Photo courtesy of UFC.com)
Spike TV sent out a press release this morning to announce that they’d be showing a free encore presentation of UFC 110, the event that saw Cain Velasquez hammer Antonio Rodrigo Nogueira into a senseless oblivion, and – wouldn’t you know it? – it airs right at the same time as Strikeforce’s event on CBS on April 17.
Obviously, your hardcore fans are not going to miss a free live showing of Dan Henderson "coming for that belt" against Jake Shields just so they can see some fights that they probably already saw. As great as Ryan Bader’s knockout of Keith Jardine was, it’s not worth missing the Gilbert Melendez-Shinya Aoki fight just to see it again.
But just maybe the UFC is hoping to snag a couple of directionless remote control jockeys who feel like watching some fights but don’t realize it until they happen to stumble upon some. If they come across Spike TV first, maybe they’ll be sucked in without ever realizing/caring that they’re missing live action on CBS. Maybe they live their lives in much the same way, marring the first woman who said yes to a date with them and buying the first car they saw when they flipped open a copy of Auto Trader. Maybe this is a sad, yet oddly satisfying existence. Or maybe Spike TV just doesn’t have much else to offer on a Saturday night.