Sure, I name all my Ferraris. This one? I call this one “Tuesday”.
The latest news surrounding ticket sales for the UFC’s debut in Toronto is staggering, particularly to those Americans under the impression that Canada’s economy still operates on the bartering system. After all 42,000 tickets for the April 30th card, headlined by the Welterweight championship bout between Georges St. Pierre and Jake Shields, sold out on day one, the layout in the Rogers Center was reconfigured to accommodate additional seating. The results of that prompt adjustment are in, and the figures now being tossed around are better than Dana himself could have expected.
Today the UFC is reporting to have sold a record 55,000 tickets to this event. This figure more than doubles the previous North American MMA record of 23,152 sold tickets–also set in Canada–for the GSP-Koscheck rematch last December. With rampant ticket sales also comes a new record for gate revenue; the UFC will haul in over $10 million at the door. To put this in perspective, the previous gate record was the paltry $5.4 million generated by the Liddell-Ortiz scrap at UFC 66.
Is this the last update for ticket sales to UFC 129? Well, it’s hard to say. The listed capacity for the Rogers Center for a “WWE-style event” is just shy of 70,000 people. While the UFC’s production commands a similar layout to a pro-wrestling event, Dana has stated that he’d like to maintain a tighter seating arrangement to preserve the live experience for fans. At the same time, an extra 15k tickets buys a lot of Pinkberry.
- Chris Colemon