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‘UFC 157′ Ratings Update: Rousey and Carmouche Prove That Girls Can In Fact Run This Motha

(And the song Ronda chose to accompany this momentous occasion with? Oh, you best believe it was some Geto Boys. Photo courtesy of Getty Images.) 

Of all the controversy that was brought to light in the weeks following the announcement of UFC 157 (WOMEN HEADLINERS?!, Dan Henderson playing second fiddle to WOMEN HEADLINERS?!, etc.), one issue that seemed to cling around more than most was that of pay-per-view buys. Specifically, how the UFC honestly expected a card featuring WOMEN HEADLINERS to draw diddly squat for viewers in the male-dominated sport of MMA. Because if we wanted to see two broads fight over a leather and gold belt, we’d go to Macy’s on Black Friday, amiright?

Well, we hate to spoil the misogynist fantasy, but it looks like WMMA (or at least Ronda Rousey) could turn out to be a huge draw for the UFC. The Wrestling Observer’s Dave Meltzer spoke earlier today about the preliminary PPV estimates for UFC 157 and suffice it to say, they are a lot better than many of us would have predicted:

Over 400,000….they’re absolutely thrilled. The show, it was…they had predicted 250. Budgeted 250, I shouldn’t say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time…They’re expecting big replay buys. Big replay buys means 25,000-30,000 more than they have right now. It could do mid fours, maybe more, but that’s a nice number to say.

She’s making a lot of money fighting, I don’t know what those numbers are going to be when they come out when they’re released. But she’s making a ton of money. They signed her to a hell of a contract because they really did believe…not necessarily that she’d be this giant PPV draw, but in other ways she’d be incredibly valuable to the company. And so far she has turned out to be more valuable than they expected. 

As noted by Adam Swift, depending on how strong the replay buys come back, UFC 157′s numbers should place the event 48th out of the 92 pay-per-views since 2006. When comparing the preliminary numbers to some of the UFC’s more recent PPV’s, it pales in comparison to the likes of UFC 155 (590,000) and UFC 154 (700,000), but falls right in the range of UFC 153 (410,000) and UFC 152 (450,000). So basically, squash match main events are always a solid bet in the land of the UFC. And they say the spirit of PRIDE is dead…

So now that Rousey is officially the best thing going for WMMA, should we expect to see her pop up in Fast 7 Furious 7: Electric Boogaloo next year?

-J. Jones


  1. boober Says:

    Tue, 02/26/13 - 09:39

    Yeah no, it got good buys because it was marketed to be a once in a lifetime extraordinary event. The fad will wear off quickly. You are an idiot if you think otherwise.
  2. danomite Says:

    Tue, 02/26/13 - 09:50

    wow, that's better than I thought it would do. way to go ronda and liz.
  3. Clyde Says:

    Tue, 02/26/13 - 10:06

    I think we should wait until say the 4th or 5th card headlined by two ladies, or perhaps for the first card headlined by two highly talented but physically unatractive ladies before we declare women's MMA a roaring success. Yes, women can be good fighters. Yes, this was a good fight. I'm all for WMMA succeeding, but this does not mean it has happened yet. Putting my natural pessimism aside, this is still a good thing. While UFC 1 was not the greatest thing that ever happened, it was a big step forward and paved the way for things to come. They had some struggles ahead of them, but it has come a long way in a short space of time. For now, keep calm and break arms ladies.
  4. Clyde Says:

    Tue, 02/26/13 - 10:07

    Or for the more Chauvanistic: Break arms, not dishes.
  5. teep Says:

    Tue, 02/26/13 - 10:34

    No, Gina outweighs Rhonda by.. alot. She will never give up her acting job to Rhonda without a fight!!
  6. boomer Says:

    Tue, 02/26/13 - 10:44

    i bought this PPV for the Henderson - Machida fight, not the WMMA fight. how in the blue hell can you say that fight was a success when a SHIT TON of us bought it for the co-main event? sure it sucked, but we didn't know that going in.
  7. intercept440 Says:

    Tue, 02/26/13 - 10:58

    i watched it cause i wanted to see uriah faber fight twice... i got to say he did well with a 1-1 win loss for one night.. has to be emabarrassing to lose to ronda that way though.. . . (yea Ben i know the jokes old...but it's like tito's head.. those jokes just never get fuck you)
  8. MorningwoodII Says:

    Tue, 02/26/13 - 12:07

    unless there's a nip slip or full on boob slip, the numbers will dwindle. How long before there's a TUF - women's season?
  9. peacexxl Says:

    Tue, 02/26/13 - 12:30

    @Clyde - Let's be realistic. There is no way DW is going to book a headling WMMA fight with 2 unattractive chicks. Atleast one will have to be better than mildly doable for it to even make the main card.
  10. peacexxl Says:

    Tue, 02/26/13 - 12:32

    @boomer- Marketing 101 son. Noone cares why you bought bought it.
  11. stak Says:

    Tue, 02/26/13 - 02:18

    I would have bought the ppv but I refuse to buy any ppv with koscheck on the main card. I'll just download it later.
  12. Women in the UFC: Looking Back at the First Six Months, And What It Means for the Future | Cage Passion MediaCage Passion Media Says:

    Tue, 09/03/13 - 10:01

    [...] first UFC event to be headlined by two female fighters (Rousey and Liz Carmouche), and yet it did 450,000 PPV buys and a $1.35-million U.S. gate despite having a poor undercard. To the UFC, those numbers were a [...]
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