Apparently I’m a subscriber to the UFC.com newsletter — which means I can totally buy tickets before the rest of you commoners, right? — and this poster came into my inbox today. Maybe this is nit-picky, especially in light of the three amazing headlining fights on this card, but can we talk about the “ill will” font? The name wasn’t blowing me away to begin with, and that’s the weakest, most limp-dicked presentation I’ve ever seen. White crayon, all lowercase? If that’s that creative direction they were going with, why not call the event “nap time” or “i’m sad”? Whatever happened to overcompensation? If I was designing this thing, I’d put “ill will” in all caps, in a tread plate-inspired font that shot fucking fireballs. No, don’t thank me, my wisdom is a gift to the world.