Just a few hours after tickets for UFC 90 at Chicago’s All-State Arena went on sale, roughly 80% of them were snatched up. This means that by the time the UFC’s press conference for the event on Monday was over they’d already pulled in around $2 million in live gate money. All this for an October 25 event featuring Anderson Silva against Patrick Cote (rest his soul) and Diego Sanchez taking on Thiago Alves. It’s safe to say the UFC will be returning to Chicago frequently from now on.
Even with such early success Dana White went ahead and poured on the hyperbole at Monday’s press conference:
”This is a bold statement in a town with the White Sox and Cubs and the Bears, but I guarantee you this will be the most exciting live sporting event you have ever seen,” White said. ”I can’t explain it to you. You have to experience it.
”The closest thing that comes to it is when Mike Tyson was in his heyday. There was so much excitement about someone getting knocked out.”
After that last remark we imagine that White looked over at Cote, shrugged, and silently mouthed “Sorry!” before continuing on.
White also vowed that UFC 90 would be the highest-grossing event in the arena’s history, edging out Wrestlemania for that honor. Then they moved on to discuss Thiago Alves’ problems making weight, which we’ve all been assured won’t be a problem this time around, even though he’s currently about thirty pounds over.
In a final bit of UFC 90 news, Mike Swick is expected to be added to the card, though an opponent has not yet been named.