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UFC 91 Replay Kicks Serious Ratings Ass (Among Men 18-34)


(Legend has it that at the exact time the fight re-aired Randy Couture complained of a bizarre pain in his facial region.)

The UFC’s most recent counter-programming effort – a replay of UFC 91 free on Spike TV during this weekend’s Affliction: Day of Reckoning event – apparently did pretty well with its target demographic, according to a Spike TV press release.  The replay peaked with 3.3 million viewers, making it “the highest rated show among Men 18-34 in all of television (broadcast or cable) in its timeslot.”  

Okay, that’s a lot of conditional phrases.  It’s like us claiming to be the most popular website with the word “potato” in the name (so take that PotatoBlossom.org) that is also run by two guys named Ben.  See?  Not that impressive when you put it like that.  Although we are the ones lending a hand to New York MMA fans with our “lift the ban” petition, so give us some credit.

On the whole, the 2.5-hour event averaged 2.3 million viewers, according to Spike, "easily making UFC 91 the most-watched taped UFC event in network history."

Again, more conditionals, but the point is that even if you don’t think the UFC’s event replays work as effective counter-programming to hurt their competitors, they still reach millions of people and are the best thing Spike TV has going for it on any given Saturday night.  Sorry, “Manswers” fans, but it’s true.

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bpd- January 27, 2009 at 10:24 pm
caspersghost is onto something here. M 18-34 are the target. Those are the beer drinkers, the buyers of cars, the people who will spend way too much on TVs.

I'm especially interested in what kind of a number a big ticket fight like this would do live. But this was one of a few things people in my line of work were buzzing about when the numbers came out.
MMA Wannabe- January 27, 2009 at 9:49 pm
I would say that once Brock gets some improvement on his hand speed and sub-defense, he'll be more than ready to take on Fedor*.

*The Number One Fighter P4P in the World

I'm sad too drummer!
drummer- January 27, 2009 at 9:16 pm
Now I will probally piss alot of people off, but if Brock continues to progress at the rate he has thus far I think he soon would be able to beat Fedor. And yes I am one of those people I just pissed off. Sometimes the truth hurts.
Anonymous- January 27, 2009 at 8:15 pm
Winner of Mir vs Brock against Fedor that would be awesome if the UFC did that
tallkitchenbags- January 27, 2009 at 5:31 pm
randy oughta retire. no need for him to get all "colemany." dude oughta be happy with what he's accomplished and move on before he gets hurt.
caspersghost- January 27, 2009 at 4:52 pm
Aren't you guys missing the point that the specific demographic that they have given are the ones that ad companies love because they have the most disposible income. They don't care who watches outside of that bracket because they won't gain revenue from them. Having the best numbers, on the whole of television for that time, in that demographic, is a big deal.
cleanshirt- January 27, 2009 at 4:28 pm
o ya wat does FMK stand for? First middle kLast?
Danny F- January 27, 2009 at 4:20 pm
Dana White is the fat, big, kid in the playground who steals all your toys and doesn't even know how to use them correctly.
cleanshirt- January 27, 2009 at 4:18 pm
I am kind of upset that GSP and BJ are fighting for the UFC because A(affiliction) is horrible at shutting down justin.tv's of their events whereas the UFC lays the smackdown on my illegal enjoyment of their shit. SO i'm upset !!!!
Thatsozay- January 27, 2009 at 4:17 pm
It's just you dude.
EDDI- January 27, 2009 at 4:10 pm
I dont see why the UFC cant let other organizations co-exist...hurts the sport a little and oppertunities of mma fighters in my opinion
Anonymous- January 27, 2009 at 3:47 pm
OK this is relly starting to piss me off now IS NO ONE ELSE HAVING TROUBLES loading this site now i don't get any pics or videos or banners umm Bens did you guys by chance do anything to the site? or is this possibly a hint to never come back? I cannot figure this shit out any help?
Tiu nia ma chow hai - January 27, 2009 at 3:30 pm
Wtf is this bullshit lol i want a hall of fame shirt and you cant ship outside the U.S, amateurs!
just another fan- January 27, 2009 at 3:30 pm
It's almost as good as " One of the top heavy wieghts of the night ". Thanks for that gem Tito.
Or as the flight of the concords put it " One of the hotest chicks on this street, or at least in the top three "
MMA Wannabe- January 27, 2009 at 3:28 pm
They should have replayed UFC 92 instead.

Hopefully, I just stopped some asshole from going... "FIRST!"

Damn it, now I AM that asshole.
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