Fresh off the heels of their translator debacle, the folks at Zuffa have put someone with no experience and arguably no talent at the helm of their production: you. Last night via Twitter, Dana White announced the launch of the all-new UFC.tv, a wholly interactive alternative to the standard pay-per-view experience.
Online viewers are able to switch between six live camera angles at any time, which will prove pivotal should Anderson Silva decide to unveil his latest dance moves once again. Advanced features like picture-in-picture and the option to watch up to four angles at once let you customize how the action is presented. Beyond the ability to listen en Español, those who grow tired of hearing Goldie and Rogan’s banter can change the sound over to either fighter’s corner. Similar to the “mic’d up” feature used sparingly in early UFC events, you’ll get to listen first-hand to the pearls of wisdom coming from coaches and cornermen, which is actually a pretty cool feature so long as it isn’t Nam Phan dispensing the advice.
Rewind and fast-forward, coupled with annotations highlighting flurries, takedowns, and other significant points of action allow for quick replay of the bout’s best moments. You can do your best Cecil Peoples impression with their online scoring module, and Twitter and chat components allow you to instantly tell fans around the world why their scores suck. (No word yet on if they’ll be streaming our live blog during the event).
This new adventure debuts tomorrow night and will set you back $44.99. It’s a big investment for the gentlemen at Zuffa, who are probably hoping that the new site’s bells and whistles will lure viewers away from the PPV companies that keep roughly half of the profits for themselves. Personally, I have enough trouble keeping my eyes on the screen while saucing my McNuggets, so I’ll stick with boring old pay-per-views for now. You kids have fun with your technology, though.
- Chris Colemon