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UFC on FUEL: Sanchez vs. Ellenberger Sets FUEL TV Ratings Record

Photo Props:

Even though FUEL TV is still unavailable to most Americans, the UFC been a consistent draw for the channel. When FUEL TV aired the preliminary fights from UFC on FX 1, it set a company ratings record with an average of 148,000 viewers. This number was almost matched by the prelims for UFC on FOX 2, which averaged 144,000.

With the ratings now in for the UFC’s first live card, Wednesday’s UFC on FUEL: Sanchez vs. Ellenberger, FUEL TV executives have to be impressed. The three hour broadcast averaged 217,000 viewers, with ratings peaking at 315,000 viewers during the evening’s main event. Also of note, the event landed FUEL TV’s ratings in the Top 10 for ad-supported cable networks among the 18-49 year old men demographic.

Not bad for a channel that most of the people reading this don’t get.

Of course, the 217,000 viewers that UFC on FUEL brought in still amounts to roughly 1/3 of what the Diego Sanchez-themed episode of UFC Unleashed brought Spike TV (661,000 viewers). However, Spike TV is currently available in roughly sixty five million more homes in the United States than FUEL TV.

It can be said that FUEL TV’s viewers have been consistently supporting the UFC- fans with access to the channel have been showing up in record numbers, after all. However, the reality is still that while FUEL TV is expanding, most Americans still don’t have access to the channel, meaning most Americans simply can’t watch the UFC’s events on FUEL. It will be interesting to track the UFC’s ratings as the network expands.

Cagepotato Comments

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KeithHackneyWindmillPalmStrike- February 20, 2012 at 8:05 am
Congrats you be on DirectTV
bootystar- February 19, 2012 at 2:25 am
bootystar- February 18, 2012 at 9:27 pm
that picture is the sign of a true defeat. Just when you thought it looked like you won, you get a big L stamped on you ass
XENOPHON- February 18, 2012 at 6:29 pm
@boober Says - think of them like the Home Base vs Home Depot. Each grew and grew until they smothered themselves. Zuffa says they are growing, but really they are spending gobs of money to keep cash flows and viewership on the increase. Its type of growth pyramid game, but in the future we will witness them collapse down to a more realistic size...........................................................................................
It is Zuffa's decisions to be closed to competition from the outside (example Bellator) that will buckle them later. The fact is the shelf life of MMA fighter is one of the shortest in all sports. Eventually Zuffa will have to invite others to fight their fighters. The lesson here is learned from boxing. Lots of boxing free matches from many divergent promotion, but only a few worthy trickle upwards and become a PPV quality.
bootystar- February 18, 2012 at 5:43 pm
@UFC on Fuel TV 1 Makes Fuel TV Ratings History – - MMA Fighting Results - nothing like starting at the end to remind a young stud of the dangers of pre-mature ejaculation
bootystar- February 18, 2012 at 4:36 pm
@boober - what do you expect them to do now, cut the shows in half, pfft. I bet you a nickel for a dyme that they'll double their shows this year after SF folds up, then we'll be drowning in ufc fights like a bucket of exlax along with eating a banana cream pie
boober- February 18, 2012 at 4:23 pm
Ufc is starting to suck now, too many events. I just don't get excited anymore.
bootystar- February 18, 2012 at 4:15 pm
Chisora is like one of the gods
MMA Mafia- February 18, 2012 at 2:52 pm
I don't get Fuel or the Speed channel. There is always fight crap and car junk on both those channels that I wanna watch. Why couldn't they do LifeTime and Oprah channel. I get both of those for some reason...
XENOPHON- February 18, 2012 at 2:49 pm
Fuel is just a good channel all the way around that needs more coverage. They have the hardcore crowd. Back before the X-Games, their extreme coverage is primarily facing those that participate in non team - or individual sports.