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UFC Pay-Per-Views Returning to 10 p.m. ET / 7 p.m. PT

(For you two, I’ll sacrifice my beauty-sleep. / ‘shop via blackbeltclub)

After pulling back their pay-per-view start times to 9 p.m. ET this year to cater to East Coast viewers, the UFC will be returning to their original 10 p.m. ET / 7 p.m. PT time-slot, beginning with UFC 141 on December 30th. The promotion confirmed the switch to USA Today yesterday, stating that their decision was based on “careful consideration and feedback from our fans.”

It appears that the 9 p.m. experiment didn’t have the intended effect. According to estimates from MMAPayout and the Wrestling Observer, UFC pay-per-views have been averaging 414,500 buys from January to August 2011, down 25% compared to the first eight months of 2010. In particular, it was reported that UFC 134 woefully underperformed, although that event’s totals were certainly affected by Hurricane Irene.

As a New Yorker, I appreciated that fact that I could watch the fights and still leave Playwright by midnight. But I can sympathize with MMA fans on the West Coast, where PPVs started at 6 p.m. local time, Spike TV prelims started at 5 p.m., and the Facebook openers started just after brunch. How do you guys feel about the end of the UFC’s earlier start-time experiment?

Cagepotato Comments

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TellaTruth- October 13, 2011 at 8:41 am
Brock looks bad. Face and neck look uncharacteristicly lean while stomach looks distended. Arms look soft too. He looks significantly under weight and unconditioned.

Early show time is better.
zhmmbb- October 12, 2011 at 7:32 pm
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The Highest Primate- October 12, 2011 at 7:18 pm
C'mon Aussie Josh where's your bloody sack mate?
You should be having V.B on your Weet-Bix you big poof.
It will be better for when they come back down under though 10.30 is just too fucking early, it means you gotta get up at sparrow fart to get your arse down to Acer in time..
AussieJosh- October 12, 2011 at 3:14 pm
The later shows are better for us Aussies!
I did not like getting on the piss at 10:30am.
RwilsonR- October 12, 2011 at 2:36 pm
@ EFB - Mounted Eskimos? Interesting. What are they mounted on? Polar Bears? Leopard Seals? Walruses? I learn something new about Canada every day.
Kicktothegroin- October 12, 2011 at 12:21 pm
Good Riddance 6pm broadcast, especially since you need to get to the bar early for a good seat.
Ogre- October 12, 2011 at 11:08 am
And yeah i've lived all over the world, newfie jokes are pretty well native to Canada because statistically most Americans are too retarded to know Newfoundland exists. Canada laughs at Newfoundland but most Americans are too dumb to realize that the entire world is laughing at them.
Ogre- October 12, 2011 at 11:03 am
amsterdamheavy got it. It's Newfoundland. Good efforts all around.
TheWarsawExpress- October 12, 2011 at 10:55 am
Dana should just deal with time zones the same way he deals with PED screenings and not pay attention to them.
JoseMonkey- October 12, 2011 at 10:28 am
I tend to buy the PPV but record it on the DVR so I can start watching it when it's most convenient for me. When they moved it to 9pm, I originally appreciated it (being on the east coast), but I realized that I still wasn't starting to watch until around 10pm anyway.
nickyroose- October 12, 2011 at 10:17 am
Being a drunk who lives alone I find that the nine pm start time didn't allow me enough time to kick out the afternoon skank before the Saturday night skank showed up. Putting the second skank to bed allows me to watch uninterrupted. Then I put on my herpes medicine.
O Chan- October 12, 2011 at 10:16 am
@fightfan9 - totally agree with this logic. From now until the ned of the year, there are 7 UFC events for the next 2 1/2 months. That's 1 event for every 2 weeks. That's not including SF, Bellator, Shark, etc. Basic supply and demand structure, when the supply is in it's abundance, you can't charge a premium on it. Add the fact that not all the PPV cards are really all that sexy to begin with (ie Jones vs. Rampage or Cro-Cop vs. Mir) you're not going to want to shell out the coin to watch. Personally, I liked the earlier start time. I'm getting old living on the East Coast and I'm starting to struggle just to stay up during the World Series because even that starts (and ends) late.
@Xeno - let's not blame this on News Corps
noname- October 12, 2011 at 10:10 am
@ danomite
That's pretty impressive that GSP managed to sell views to a PPV that he wasn't even on. I believe you meant that Anderson Silva sold those views for 126.
XENOPHON- October 12, 2011 at 9:47 am
Views down is the cost of living, employment, and the cash on hand to justify $55 per pay per view. Maybe, if they lowered the price by $20 bucks they would see larger viewer interest.
El Famous Burrito- October 12, 2011 at 9:24 am
That sounds like a good idea. Mounted Eskimos can track you better if you wander into the woods drunk if you have a shiny thing hanging off your dong. It's the third-leading cause of death in Canada, I understand.
El Famous Burrito- October 12, 2011 at 9:18 am
@ J-Dog
Seems to me that small kids would be easy to get in bed. It's the fat ones that keep rolling out.
RwilsonR- October 12, 2011 at 9:16 am
@ EFB - no, no, no... a Prince Albert is when you get your cock pierced.
J-Dog- October 12, 2011 at 9:14 am
Having small kids, it was hard for me to get the kids to bed and be able to make it to the bar in time to get a seat for the main event with the 9:00 start time. But it was nice for the sitter to get home earlier... it was good and bad for me.
RwilsonR- October 12, 2011 at 9:13 am
@ Ogre - I'm not even sure Google bothered to put the name of it on it's maps. Poutine, maybe? Or French Eskimoland?
amsterdamheavy- October 12, 2011 at 9:13 am
@Ogre - What, yer a Newfie? From what Ive heard you can just take any pollock joke and change it to a newfie joke. The rest of the country seems to laugh at you regularly... :P

I was digging the new start time, but it does make me hurry home from the gym on Saturdays when theres an event. What Ive been doing is rewinding the prelims (it is AWESOME that you can do that). You can actually pause the prelim stream and watch it the next day even, they dont kill it when the event ends, which is really cool. Meh, an hour later is no big deal to me on the East coast.

captcha: a new gay sex move; assifte accidental
RwilsonR- October 12, 2011 at 9:11 am
Much better for us on the West Coast.
El Famous Burrito- October 12, 2011 at 9:08 am

That's it. That's my final answer.
just some dong- October 12, 2011 at 9:08 am
Doesn't matter what time you start a shit card. It's still a shit card.
skeletor- October 12, 2011 at 9:08 am
The main problem is having an average of two PPV's a month now. Most people dont have $100-$120 extra dollars a month to spend on PPV's. Now instead of having a number of options to watch the fights at most of my friends will get together in one place or go to the fucking bar. So while the numbers are lower the frequency has nearly doubled so I'm sure thet make the same amount of money or more off PPV revenue.
El Famous Burrito- October 12, 2011 at 9:08 am
Nova Scrotia?