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UFC to Ramp Up Basic Cable Programming in 2010

Dana White UFC
(Dana White: He won’t rest until every night is Fight Night. Photo courtesy of

After previous preliminary card broadcasts did solid numbers on Spike TV this fall, the UFC has announced that it will telecast 10 more live "UFC Prelims" shows next year, beginning with UFC 108 on January 2nd. The lineup for UFC 108′s one-hour undercard broadcast hasn’t been announced yet, but it could potentially feature such names as Sean Sherk, Vladimir Matyushenko, and Martin Kampmann.

But even with those extra spots, the UFC still apparently has more product than can fit on Pay-Per-View and Spike. The Versus network — long known for being the broadcast home of the WEC — has agreed to run two additional UFC events next year. Though dates and locations are still TBA, Dana White said these planned events would be similar to the UFC Fight Night shows on Spike, adding: "Versus has shown their commitment to mixed martial arts, the UFC, the WEC, and we couldn’t be happier to be in business with guys like this."

As Versus is owned by Comcast, which now owns NBC as well, the new partnership could be a first step towards getting UFC fights on a major network.

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MediumRare- December 17, 2009 at 1:51 pm
Solid plan, PapiTroy.

I think you're pretty much spot on. They should totally hire you at Zuffa. If they do see if you can get me a job.
Clinch-Smash- December 17, 2009 at 3:03 am
^^^ aside from the JR comment, i think you have a pretty good plan there, to bad it will never happen.
PapiTroy- December 16, 2009 at 8:35 pm
OH yeah, Grand Prix type tourneys every other year and Bas Rutten teaming up with Rogan! I miss BAs!
PapiTroy- December 16, 2009 at 8:21 pm
MMA has blown up over the last 5 years, alot of that is due to Dana White and his approach to the UFC but now that mma is more mainstream, his ego and his pride get in the way of promoting the sport. He failed to reach a deal with EA on the UFC video game and now UFC Undisputed will soon be surpassed by EA's mma game. He balks at the deals offered by network TV and now Strikeforce is capitolizing by showing their bouts on CBS. So here is a list of some changes I would make to the UFC...

1. Secure a network deal first and foremost. People are getting sick of paying 50 bones for subpar cards. And most people watch for free online anyways

2. Absorp the WEC's Featherweight and Bantamweight divisions. This would add Exciting fighters such as Faber, Mike Brown, Miguel Torres, Brian Bowles and Jose Aldo and would make 7 champs in the UFC

3. Put on a show, once every 4 weeks, this would make for 13 Cards per year

4. If each Champion fought 3 times a year, that would mean 21 championship fights every year. That guarantees 2 championship fights per card for half the events and at least one on the rest. That means Lesnar, Machida, Gsp, Anderson Silva, BJ Penn, Jose Aldo, Miguel Torres would be a MAIN EVENT on every card.

So these four above suggestions I feel would help the UFC establish a grip on the market and brand themselves to the American Public, people would become very familiar with the champions and its a sport they can enjoy all year long. So now that people are familiar with the brand, I think the UFC should market their fighters in much the same was as the NBA. People will build a connection and root or root against fighters. All this adds to more ratings. Here are my suggestions to help people look at the fighters like they do other sports heros...

1. More elaborate ring entrances, ala PRIDE. Fireworks, Music, costumes, etc. Make people excited and the fighters with the most charachter will obviously put asses in seats

2. Stop trashing and disrespecting your fighters when you have disagreements. Dana White pushes alot of his top talent away with his public denunciation of fighters.

3. Ref Cams to help people capture the overwhelming joy in victory or the agonizing heartbreak of defeat (youtube HUmans by GY for example)

4. Continue with the UFC hype videos a week before the Fights.

5. Establish the WEC as a farm system for ALL weight classes. That way fighters like Houston Alexander and Thales Leites dont have to worry about losing their contracts. Throw them in the WEC and use them as a way to gauge the up and comers in the farm system.

Also, get rid of douchey sponsors like condom depot, affliction etc. If they can get some MMA fighters sponsored by NIke, Gatorade, Mcdonalds I think it would do alot to make the sports world look at it as a legitimate sport rather than some fringe vuiolent brutal exhibition for Alpha males and assholes.....

I am a straight MMA nerd, I love this shit. And Yes, I almost cried on that video Humans by Gy...I dont give a shit
budsellers- December 16, 2009 at 8:09 pm
if they produce a card with bj vs maynard plus a premium LHW or HW fight as the co-main event live on versus hd, they got a winner and the only way to make it bigger is to do it in hawaii.
Sully- December 16, 2009 at 5:56 pm
Hey look, its the Gerber baby all grown up. Wait. Nope, that's Dana White.
Sabado Gigante- December 16, 2009 at 4:36 pm
@ Skeletor

A kick to the nuts is a beach party compared to losing out on watching WEC in HD...
macreadysshack- December 16, 2009 at 3:45 pm
LOL @ MediumRare. Dreams dashed again. You were onto something. Now you're screwed for real. It's like the world is out to get you.
MediumRare- December 16, 2009 at 3:41 pm
Thank-you, macreadysshack.

DW has probably done more than any other individual to bring this sport to where it is so it just wouldn't be right to have an entire comments section on an article somewhat related to him go without shitting all over his name at some point.

Dana's nuts are getting a little warm so I'm going to climb off them for just a moment and change the subject...

The domain "" is not taken so my future is looking much brighter. The only thing is GoDaddy wants $10 to secure that domain and I spent my last $10 on malt liquor this afternoon. Fuck.
robthom- December 16, 2009 at 3:29 pm
Hopefully Direct and Comcast are just stalemating as a bargaining device.
They've done this before quite a few times (Dish has too)and then everything was usually worked out at the last second or soon afterwards.
macreadysshack- December 16, 2009 at 3:24 pm
For MediumRare:

Dana White is a money grubbing, scum sucking ball-lick-athon jammed inside the body of a giant tadpole-phase fetus.
Mex- December 16, 2009 at 3:19 pm

You can make a living off of it, but you're the Bob Sapp of beer drinkers so...
macreadysshack- December 16, 2009 at 3:19 pm
Yeah, Mex, your point about non-superstar fighters making a decent living is a good one. I think that's what skeletor is saying, too. Does mainstream status really help that, though or do you think less skilled/undiscovered fighters will just continue to slug it out on small circuits that don't make them any money. I'm not sold on the idea that mainstream=less skilled/undiscovered talent makes more money, I think it might just mean that the superstars make even more. Well, except that there is more demand for coaches from one month retards if the sport gets uber-coverage and lower tiered fighters often make decent mid level coaches and sometimes they can be exceptional coaches.

I dunno. But I do like beer.
MediumRare- December 16, 2009 at 3:11 pm
Holy crap! A story with Dana White's photo above it and nobody bitching and moaning about him?

I don't mind the sport growing some more. When all the HW contenders are 300lb gorillas cutting to 265 I'll be satisfied. We'll need a 235lb division by then and the sport needs to grow some to attract enough of those relatively rare athletes.

When that day comes I'll probably lose interest and someone will invent a combat sport that includes the use of weapons and armor.

Then I'll start a fan website for that sport and become filthy rich like the Bens. I'm going to go and see if the domain "" is taken.
skeletor- December 16, 2009 at 3:05 pm
@ Sabado Gigante
You mean to tell me that direct tv dropping versus physically kicked you in the nuts? That would piss me off too.
skeletor- December 16, 2009 at 3:03 pm
Hey Mex I love drinking beer and it's pretty main sream. Why the fuck can't I make a livving doing what I love?
Sabado Gigante- December 16, 2009 at 2:57 pm
Does anyone know the status of the contractual conflict between Direct TV and Comcast??? I just love the WEC product and it sucks that it has been taken away from me after being so fuckin loyal... I know its not DTV's fault, nor Zuffa's, but that move hit me where it hurt...
Mex- December 16, 2009 at 2:52 pm
Whatever helps progress the sport to the point where fighters who aren't superstars can make a good living off of what they love. I just hope we don't have fighters hosting SNL, if I have to watch Chuck get KTFO repeatedly, then make an ass of himself dancing, THEN try to act on a shitty sketch comedy show... it just might be too much.
meanfinger- December 16, 2009 at 2:52 pm
only reason i wanna see it get bigger.. so we can see some unheard of goliath's from africa or india or whatever fuckin hole the came from come in.. but i guess thats kinda what japan is for. other than that.. when the shit gets on sportscenter. i quit.. then their gonna be riding brock lesnar's cock just like they do to the Yankees, lakers, red sox , patriots etc. etc.. u know what im sayin..
macreadysshack- December 16, 2009 at 2:43 pm
I guess I didn't answer the question "do I want more one month retards at the gym?" The answer is YES! Okay, make it mainstream so I can watch some more guys flail around on the mats, kicking each other in the face (on accident) and mistaking retard strength for skill. I seriously like to help people out but Jesus titty fucking Christ, sometimes Tae Bo IS the answer.
macreadysshack- December 16, 2009 at 2:37 pm
Lol @ robthom.

The NBC thing is interesting. Does anybody else worry about MMA getting more mainstream? I don't want it mainstream. In general, mainstream is synonymous with horse shit, for me, at least. I mean it seems like everybody wants MMA to get bigger and bigger but bigger isn't always better (that's (not) what she said). I think the sport is already attracting amazing athletes and that's all I care about. Do I care that my mom or grandma aren't seeing my favorite (only) sport? Fuck no. Do I care that my dad doesn't know what the hell I do at the gym? Well, sometimes, but actually, I think it's better that he doesn't know. Do I want more one month retards at the gym? As long as we are getting the best athletes possible - that's good enough for me. As long as I can buy a PPV or watch at a cool local bar - it's perfect.
kangerpang- December 16, 2009 at 2:12 pm
"the UFC has announced that it will telecast 10 more live "UFC Prelims" shows next year, beginning with UFC 108 on January 2nd"

I got a better idea, how bout' you make that weak card that is ufc 108 free on spike instead.
Its insulting that those ufc yahoo's think its ok to charge us 60 bucks for that PPV.
meanfinger- December 16, 2009 at 2:00 pm
damn.. i was gonna say the same thing.. but i have to deal with those fuckin charter thiefs. this is some bull shit!!! right when i really started diggin the WEC they take off VERSUS.. what a bunch of shit!!!

lol.. good one robthom
CG- December 16, 2009 at 2:00 pm
Sherk is fighting Miller on the PPV portion.
robthom- December 16, 2009 at 1:56 pm
"...the UFC still apparently has more product than can fit on Pay-Per-View and Spike. "

Oooh, all the Baroni, tito and kongo we can handle. Just like the fans demanded!